From wwd:
"A Beautiful Day for Estee Lauder
By Julie Naughton
Estée Lauder is getting beautiful — again.
The cosmetics giant has signed model Anja Rubik as the face for its venerable Beautiful scent. Images featuring Rubik, a 22-year-old Polish blonde, begin breaking later this month in top fashion, beauty and lifestyle magazines. She was chosen for the role by Aerin Lauder, senior vice president of global creative directions for Estée Lauder, who calls Rubik "the perfect image" for the fragrance."