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you need more to capture the customer and as much as Jac would be considered more beautiful by an everyday person Arizona keeps the person on that page. Also being a beauty ad, who is more naturally beautiful doesnt count as much since she is going to be styled and photographed in a way that makes her universally beautiful.
I actually think you got that backwards. Arizona is interesting even without makeup, and that's a very old picture you posted btw so it's really not relevant.
Way to pick out a terrible photo of her.