Asian Ad Campaigns F/W 08.09

[Faith Akiyama]

They're not trying to appeal to an English-speaking audience...the tagline is catchy enough for what it's worth, and at least already more grammatically correct than the brand's own name.

Many foreign campaigns, fashion or non-fashion related, use English incorrectly, so I don't think it's necessary to single out a specific country

 

[surrealseven]

^ Don't get offended, Faith

It's just my personal opinion, it need not to be agreed by everybody
And I did mention its usually, not trying to single out any country here.

Haha, I agree with you that the tagline is indeed more grammatically correct than the brand's name
I do feel companies should put in more effort when putting out ads, what's the use of using big-time celebrities to model, when you have bad taglines, right?



.

 

[Faith Akiyama]

I have to admit I definitely was offended - it is not news that Asian campaigns in general have a tendency to deviate towards using English copy in order to brand themselves as "westernized" and more appealing to the actual target audience. So for anyone who is proficient in the language to put down those efforts, especially mentioning copywriters specifically, reeks of elitism to me. I know that's probably not what you intended to convey, but I was certainly surprised that such a comment was made But I guess TFS is an English-speaking forum after all...

 

[Faith Akiyama]

I do feel companies should put in more effort when putting out ads, what's the use of using big-time celebrities to model, when you have bad taglines, right?
.

The 21st century advertising ethic, especially for image-based products like fashion, is to focus on the visual presentation (High-fashion ads seldom have copy at all, no?). As The.Rock.Inc. even said, it is difficult to comprehend other aspects of the ad as long as a celebrity or an attractive model is present. While I agree that more effort should be put in by any ad agency, I don't see why this tagline specifically is so terrible - I think it presents the brand's image correctly and introduces a concise tone that speaks to the modern consumer. After all, almost everyone loves to be seen as "new" and "forward." And with Shanghai's recent urban overhauls it also applies to the current conditions quite well

 

[The.Rock.Inc.]

Faith makes sense

 

[Faith Akiyama]

It should be fine if it's only published in Chinese publications (Which it will be - Wentworth is more a figure of physical appeal and demonstration of the company's domestic commercial superiority) The only reason why it now has an actual "international stance" is because the campaign is now featured on an international forum!

ETA: I guess this is now a response to the post below since your first one was deleted

 

[surrealseven]

Well, if the campaign is targeted at Chinese consumers, it's fair and square, definitely

I do think Me & City wants to take an international stance, that's the reason why they hire Wentworth & Bruna, which led me into thinking the ad itself should be of an international standard

It's a just a glaring error to me in the ad which I wanted to point, probably in a wrong way

 

[Faith Akiyama]

It's all good

 

[surrealseven]

The only reason why it now has an actual "international stance" is because the campaign is now featured on an international forum!

So hope you don't mind my opinion and maybe bluntness

 

[giancinephile]

As good as it is that more and more Asian labels are emerging, it's kind of disappointing that the labels aren't necessarily represented by Asians...

I mean using the same models used by the fashion world could really further or project a global image, it doesn't always seem too agreeable on my behalf.

 

[agneslo]

Moiselle FW08


moiselle.com.hk


my scans

 

[Alien Sex Friend]

Corcaroli f/w 2008

Anabela Belikova &? by Terry Richardson








and wallpapers 1280 X 1024




corcaroli.co.kr
​

 

[mikel]

I love those shots of Anabela. But the logo is hideous.