At the centre of our Issue 49 story is our cover star
Aweng Chuol, who wears
Valentino and epitomises beauty as something alive, fluid and ever-changing. Inside, model
Noah Bates adds a sharp edge to menswear, underscoring fashion’s core: evolution over stasis.
We spotlight the talent reshaping style and culture in their own ways.
Haley Lu Richardson, radiant in
Pandora, reinvents herself through her debut poetry book and pole dancing pursuits.
Lexie Liu bridges music and futurism, while
Charlie Heaton captures the restless momentum of change, as he prepares for the release of the final season of ‘Stranger Things’.
Sonja Weißer grounds the idea of reinvention with an actor’s quiet strength, while actor and singer
Asha Banks and actor
Ella Anderson embody youth in flux, a reminder of film’s creative power.
The pages of Schön! have always been open to voices who resist definition, such as those of model and activist
Vivian Jenna Wilson and timeless icon
Erykah Badu, whose groundbreaking fusion of music, soul and style has redefined cultural boundaries for decades, reminding us that change is not a trend but a way of being.
In Berlin, we turn our lens to artisans whose craft becomes a form of storytelling: florist
Lilo Klinkenberg, food stylist
Hannah Kleeberg, photographer and content creator
Melanie Kieback and author
Raphaëlle Red. Each of them is portrayed in
CHANEL, underscoring how creation itself is an act of reinvention, whether through words, images, flavours or blooms.
In an exclusive editorial with
Louis Vuitton, we show iconic codes reimagined through a fresh lens: the A/W 2025 collection by
Nicolas Ghesquière is a perfect example of fashion which combines heritage, modernity and novel inspirations to continue writing new stories.
Schön! 49 explores the energy of fashion: the forward-motion of imagination, the inventive flow that underpins all the features in this issue. Creating is an act of reinvention, and every reinvention begins with the people behind the stories.
