Ed..
cape cod kwassa kwassa!
- Joined
- Oct 27, 2007
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Is this even fashion? Gosh, not her again!
WWD
WWD
ON THE BEACH: Given the strength of the euro against the dollar, perhaps it's no surprise Baby Phat used the beaches of Malibu, Calif., to represent Saint-Tropez in its spring ad campaign. Photographer Camilla Akrans, who shot Missoni and Eres for fall, captured Kimora Lee Simmons in form-fitting denim and all-white outfits for the ads, which was inspired by the French resort. For the second season, ads for KLS Collection also were shot; however, Simmons decided to use a model instead of posing herself, to maintain the idea that Baby Phat and KLS Collection are two separate brands. Collectively for spring, the ad buy increased by about 20 percent. The images for Baby Phat will break in the March issues of Vanity Fair, Harper's Bazaar and Nylon, among others, while KLS Collection will make its debut in W, followed by Elle, Visionaire and Harper's Bazaar throughout the spring and summer season.
— A.W.