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Under the creative direction of Brian Atwood, Bally has been on a high style trajectory. This season, the brand continues to revamp its image, placing it firmly in high fashion territory. For its Fall/Winter 2008 advertising campaign, Bally tapped photographer Mario Sorrenti and revered stylist Lori Goldstein. Shot in the top floor at 7 World Financial Center, the images feature models Heidi Mount and Michael Gstoettner dressed in bohemian layers vaguely reminiscent of the style of Rachel Zoe, one of Atwood's intimates. The campaign will bow in August issues.
"I wanted to convey a cool yet elegant spirit with a campaign that was shot in New York-today's metropolitan couple who are often seen there, yet travel the world," said Atwood, who directed the shoot along with with art director Thomas Lenthal.
fashionweekdaily.com