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This is clearly a spiritual homage as in every collection for BALLY by Bellotti.
He follows a theme that has something to to with a Swiss culture influence from the past or present. Some are bigger, some are very niche.
In the reading to the show it's included a reference to Swiss performance artist Luciano Castelli.
I was happy to learn about someone I didn’t know about.
He always pays respect to the inspirations he uses! For his debut collection, Bellotti drew inspiration from the Monte Verita story, an old tale of a Swiss utopia centered around "an alternative Swiss community who settled in Ascona on Lake Maggiore around the turn of the 20th century." It's fitting inspo point when ushering a Swiss brand into a new era.
The Bally's Spring/Summer 2025 collection was inspired by Dada, one of the most avant of all avant-garde art movements, born in Zürich, Switzerland.
Bellotti's Dadaist homage was more spiritual than literal. A playful collage of attitudes and personas takes shape, revisiting Bally’s heritage with an irreverent energy.That's why he made it work.
Set amidst the iconic heights of Torre Velasca in Milan, the Fall/Winter 2025 fashion show offered continuing themes of Swiss precision and formality, disrupted by wild elements such as texture and materiality, resulting in a striking contrast. The German words "Leistung" and "Aufführung" both translate as "performance", the first based on achievement and the second self-expression. This duality of meaning informed a collection which navigates the parallels of routine and release. These interpretations coexist in tension, reflecting Creative Director Simone Bellotti's exploration of structure versus fluidity.
Bellotti always openly talks and writes about what was his main inspirations for his work.
For the Fall/Winter 2024 campaign, Simone Bellotti even blended the echoes of the past and present and payed an open tribute.
Bridging generations and subcultures, he unveiled the campaign as a visual dialogue between Switzerland's rebellious past and its luxurious present. His collection, aptly titled "Der Wanderer", traverses the landscape of Swiss heritage with an unmistakable edge.
Photographer Olivier Kervern captures BALLY's latest offerings in a series of compelling diptychs. These juxtapose the collection's modern interpretations against the gritty, monochromatic world of 1960s Zurich, immortalized by the late Swiss artist Karlheinz Weinberger. Weinberger's work, which captured the emergence of Swiss subcultures in the early 1960s, reveals characters at the crossroads of European tradition and a new punk energy. This historical context provides a rich backdrop for BALLY's contemporary designs, highlighting the brand's evolution while honoring its Swiss roots.
Of course SWISS artist Weinberger got payed handsomely by BALLY for using his original photos from the past for the campaign.
Bally
