^^^ Other brands like Armani/Dolce/Chanel are just as excessive in their offerings. They’ve secured a solid customer-base that’s steeped in wealth and can easily afford to buy buy buy.
And it’s that combination of knowing and designing for the excessive lifestyle and maximalism aesthetic of his clientele— and in a relatively short period of time compared to the other older brands, while still seemingly remaining true, passionate to his work; because the bliss and enthusiasm for fashion comes through consistently in his offerings, is a testimont to his well-earned success. His Balmain may not be my preference, but there’s no denying how he puts his all into every offering, even these off-Season collections. Of course there are always basic, logo/monogram merch— but they’re necessary evils for any brand to survive these days, especially a brand as high-profile as Balmain. He’s gone well above and beyond every single collection to offer his overwrought, maximalist all. Frankly, if people didn’t see the Balmain x Oliver Rousteing brand before seeing the fashions, they may find themselves surprisingly impressed by the unbridled opulence, solid craftsmanship of these designs, and…like it.