Bar Refaeli

Jan 17, 2008 6:43
Market Wise
By GREER FAY CASHMAN

MONEY IS not always the motive. Often it is just a matter of doing something because you believe in it. That's why supermodel Bar Rafaeli and film director Shahar Segal have agreed to do a gratis campaign under the slogan "One Bag Less," which is being sponsored by The Council for a Beautiful Israel, Bank Hapoalim and the Shout Internet site. The campaign, which will be launched on Sunday, is an attempt to reduce the use of plastic bags. It will be featured at information booths in shopping malls throughout the country, and will be part of an ongoing media and public relations campaign that will eventually lead to legislation for the banning of plastic bags. Television spots, with Rafaeli as the star, will be screened on commercial channels and on the Internet.
Some 2 billion plastic bags are used annually by Israeli shoppers, most of whom get them in the supermarket, where they are available free of charge. As a result, many shoppers use more bags than they really need to, using a separate bag for each item instead of packing several items into one bag. Research indicates that these plastic bags are an ecological hazard, representing 30 percent of industrial waste; they add to the pollution of the environment and do not disintegrate easily; they fly in the wind, get caught in trees and shrubs and float on the sea; they also suffocate living creatures, including humans. Many products, such as pillows and large soft toys that come packed in plastic bags, often carry the warning that they should be kept out of the reach of infants and children to prevent suffocation.

Rafaeli said she was pleased to be part of a campaign to reduce the damage caused by plastic bags, and expressed confidence that once the campaign gets off the ground, it will gain widespread support and many people will take up the message.

http://www.jpost.com/servlet/Satellite?cid...icle%2FShowFull
 
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http://www.ynet.co.il/articles/0,7340,L-3493877,00.html

This article is saying that Bar was joined to increase the awarness for using less palstic bags
They going to do a short advertise with Bar and famous director in Israel about this
One of the biggest banks in Israel is involved, Israeli enviermental body and internet website.

They write that Bar said she is very happy to join and hope that many people will join and use less plastic bags

They named this - one less bag

Hope to see more activities like this in the future



Here is a link to similar around the world
http://app.nea.gov.sg/cms/htdocs/category_sub.asp?cid=246

Thanks zopehosting for translation and link.
 
some Bar pics

some Bar pics:
source:barrefaeli2008.goop.co.il
 

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Some Bar pics:
source:barrefaeli2008.goop.co.il
 

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some Bar pics:
source:barrefaeli2008.goop.co.il
 

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some Bar pics:
source:barrefaeli2008.goop.co.il
 

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More Bar pics:
source:barrefaeli2008.goop.co.il
 

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Bar pics:
source:barrefaeli2008.gooop.co.il
 

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Session

Session:
source:barrefaeli2008.goop.co.il
 

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Some adorable pix of Bar with the chef!
source:barrefaeli2008.gooop.co.il:
 

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source:barrefaeli2008.goop.co.il
She looks like she has some very good kitchen skills!
 

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