I don't really see how creating a clothing line for young women (as in over 18) will help revive the Barbie doll sales. 5 year olds could care less about the popularity of a brand among adults. I I don't think this would cause a surge in sales of Barbies. Sure it could give Mattel more profits but it won't affect sales in the toy department. Overall I really can't judge the clothing line until I see pics but I don't see this being too successful.