Berluti Mens S/S 2020 Paris | the Fashion Spot

Berluti Mens S/S 2020 Paris

Too gimmicky for my taste. The unnecessary details destroy the timeless vibe associated with Berluti. It’s hard to come after Haider who truly understood luxury.
Nevertheless, great shoes.
 
Too gimmicky for my taste. The unnecessary details destroy the timeless vibe associated with Berluti. It’s hard to come after Haider who truly understood luxury.
Nevertheless, great shoes.

Yeah, there something about details like the added feathers that lessen it. And I'm not a particular fan of color palette. Tough act to follow.
 
Yeah, there something about details like the added feathers that lessen it. And I'm not a particular fan of color palette. Tough act to follow.

The thing is that Berluti is this kind of super exclusive brand that even a rich millennial can be afraid of. And it’s really one of the brand where the RTW needs to be complementary of the shoes.
It’s good to have a little bit of originality but the gimmicks are just off.

It’s funny, Veronique at Hermès delivered a marvelous collection and managed to make something current, fashionable and yet timeless....Something that KVA doesn’t get.

Despite his talent I don’t think that KVA has the shoulders to speak to a high fashion customer like that. I think he should maybe go for pure fashion and maybe do something less exclusive.
 
I think anything he touches just ends up being a very soulless version of whatever else is out there. Even more so here than what he did at Dior.

Really not my cup of tea, especially now that the brand he works for doesn’t say anything to me.
 
I was always really incredulous that internal politics within LVMH ousted a major talent like Haider in favor of a - let's say it - zealous but not particularly innovative designer like KVA. I still struggle to overcome my bias towards his work at Berluti because of that.

That said, there is a fundamental question facing Berluti: personal opinions on each collection aside, I still wonder if the LVMH honchos have a vague idea of who the Berluti customer is. In my experience, certainly not a fashion consumer, someone who can be lured to wear the things KVA puts on the runway.
It was the same conundrum Zegna faced during the Pilati years (and still does now, I believe): they wanted to give themselves a more designer-y, fashion veneer but their core client was and remains a middle aged man, loaded but not necessarily equipped with the sensibility to get those clothes. Thus the minimal space dedicated to the runway pieces in the stores, where 95% of the space was dedicated to their original business, suits and office wear of sorts.

I get it, at the end of the day they don't really expect to make money out of the RTW anyway, it's more a marketing strategy to reposition themselves in the market, but then, if so, why the hell they couldn't keep Haider on?
 

Users who are viewing this thread

New Posts

Forum Statistics

Threads
214,867
Messages
15,278,131
Members
88,908
Latest member
prmprmprmprmprm
Back
Top