Bhumika Arora

[Prymasquous]

theimpression.com​

 

[Prymasquous]

*what's available at the moment



VOGUE INDIA FEB. 2016
'Beyond Borders'
Ph: Ruven Afanador
Stylist: Anaita Shroff Adajania
Hair: Dora Roberti
Makeup: Yasmin Heinz
Nails: Cherrie Snow

By Parizaad Khan Sethi

When I was growing up, supermodels were what you saw in a George Michael video—leggy, honey-haired goddesses with names like Cindy, Linda and Christy. They were impossibly exquisite: a level of exquisite that was genetically impossible for a gangly teenager like me to achieve.

Today, Indian girls can see some part of themselves in high fashion—from Bhumika Arora at Marc Jacobs to Neelam Gill at Burberry and Pooja Mor at Louis Vuitton, Indian models are impressive on runways in New York, London and Paris. And they’re proving that brown is very much at home on the international fashion scene. “Beauty is beauty, irrespective of race, colour and gender. I would love for more Indian girls to have the opportunity to come to the international scene,” says industry veteran and London-based stylist Charlotte Stockdale.

Insiders like Stockdale are excited about the diversity and sense of freshness and renewal that models such as Arora bring to the fashion world. “Bhumika radiates a confidence and beauty that is quite rare in a business that is populated with so much sameness,” adds casting director James Scully, who collaborates regularly with top designers such as Stella McCartney and Jason Wu.

The lack of diversity in the fashion world has been a hot-button topic for a while now. But recently, girls with individuality and personality have been more successful than the formerly preferred aesthetic of a clone-like army of models, thanks to a handful of forward-thinking designers who champion heterogeneity. “The Balmain show was all about diversity, bringing together beauty and energy from all over the world,” says Olivier Rousteing, the label’s creative director, who cast Arora in his shows at Paris Fashion Week (first in autumn/winter 2015-16). “Bhumika is one of the strongest ambassadors of her country, not only gorgeous, but also charismatic. It is really important and vital to have her, especially coming from a country that has been a great influence on the modern fashion world,” he says.

Similarly, when a brand as dyed-in-the-wool British as Burberry cast 18-year-old Gill for their campaigns and runway shows, it was seen as a message that British fashion was painting over its whitewashed image. Though Gill’s brownness was celebrated by the brand, it could well have been the cause of a failed modelling career had she started out anywhere else. “I just knew I wouldn’t get certain jobs, or wouldn’t work too much in Milan, because a lot of the girls there are blonde bombshells,” she says. Ironically, that would have been the case in India as well. Neither Arora, Gill or Mor really fit the narrow but widely accepted Indian shorthand for beauty—fair and voluptuous.

However, Arora has managed to work in India and internationally, with a few initial hiccups. In India she saw the odds were skewed towards models who were fairer and curvier than her. In Paris and New York, there were challenges of a different sort. Runway models are expected to wear anything the designer envisions, and see-through fabrics that are routinely part of collections are outside her personal comfort zone. Arora’s upbringing in Karnal, Haryana, was far removed from high fashion and she’s mindful of that. “It’s a hurdle for me every time. I politely request if I can wear something else,” she says. “It’s a big risk, because sometimes designers only have one outfit for you and you may lose the show. But most people have been very understanding.”

Arora and her peers are carrying on a legacy seeded by the likes of Anjali Mendes and Kirat Young back in the 1970s and ’80s. Mendes was a muse to Pierre Cardin—he cut his collections on her for years—while Young worked with Yves Saint Laurent for over a decade. After that, several Indian models burned bright internationally for a few seasons, but no one became a familiar name and face until Ujjwala Raut and Lakshmi Menon came on the scene.

Insiders are drawing parallels between this new wave of Indian girls and Raut, one of our most successful crossover models. “Having not seen a fresh Indian face on the scene since Ujjwala, it’s amazing to see Bhumika’s rise open wider doors for diversity on the runway and pave the way for other Indian models,” says Scully.

all vogue.in and instagram/bhumika_arora04​

 

[Sevdah]

Anna Sui - Fall / Winter 2016 New York

firstview.com

 

[Prymasquous]

Sui...



theimpression.com; zimbio.com​

 

[Prymasquous]

More...



theimpression.com​

 

[Tesanger jen]

i-D Magazine
the darkest nights, the brightest stars.
client: i-D Magazine
source: i-d.vice.com
Fashion Editor/Stylist:Julia Sarr-Jamois
published: Spring/Summer 2016

models.com

 

[Sevdah]

Anna Sui - Backstage - Fall / Winter 2016 New York

firstview.com

 

[simplylovely]

Gorgeou Vogue spread!

 

[Tesanger jen]

Why isn't she appearing in any of the show anymore. Is she doing something else??

 

[Sevdah]

Versace - Fall / Winter 2016 Milan

nowfashion.com

 

[Sevdah]

Ports 1961 - Fall / Winter 2016 Milan

nowfashion.com

 

[thatsfierce]

So happy to see her at Versace

 

[marikant]

Versace A/W 2016



theimpression, crfashionbook

 

[Sevdah]

Dolce & Gabbana - Fall / Winter 2016 Milan

nowfashion.com

 

[marikant]

Dolce & Gabbana A/W 2016



vogue

 

[Tesanger jen]

I hope she will do well in Paris.

 

[Sevdah]

LEA PECKRE - FALL / WINTER 2016 PARIS

nowfashion.com

 

[Sevdah]

Koche - Fall / Winter 2016 Paris (C)

nowfashion.com

 

[capt.charly]

*My pics*Léa Peckre F/W 2016.17 Paris.

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Source : me (capt.charly)

 

[Prymasquous]

Dries van Noten FW16 - Paris


vogue.com​