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Bloomies' New Bling
Russell and Kimora launch "diamond-driven" jewelry line.
NEW YORK: Monday, November 01, 2004
What do you do when you love bling as much Kimora Lee and Russell Simmons? Why, create your own line of bling, of course! Launching today at Bloomingdale’s is Baby Phat and Phat Farm jewelry, which will be priced at $400-$2500 for the 2004 holiday season.
Russell and Kimora partnered with M. Fabrikant & Sons, the leading wholesaler of diamonds and fine jewelry, to create “innovative lines of diamond-driven fine jewelry and a collection of watches.” Kimora and Russell will both design, with Kimora holding the creative director position.
Though selected pieces were featured at Kimora’s Baby Phat show during New York’s Fashion Week in September, the majority of pieces will be revealed today. In addition to that, the company will introduce a “red carpet” couture line in 2005, which will feature a signature cut diamond designed by—who else—Kimora.
On partnering with Fabrikant, Russell Simmons said, “Teaming up and partnering with a company as solid and as reputable as Fabrikant on this venture will hopefully influence other African Americans to actively participate in businesses that they influence around the world.”
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