Boss F/W 2024.25 by Mikael Jansson

[fashionlov]

Creative director: Trey Laird
Photographer: Mikael Jansson
Models/Celebrities: Gisele Bündchen, Naomi Campbell, Matteo Berrettini, David Beckham, Lee Jong-suk and Burna Boy
The Impression

 

[Urban Stylin]

Its a decent Boss ad effective for their target clientele but Naomi and Gisele seem way too photoshopped.

 

[fashionlov]

More
Boss official website

 

[TomBlanksFullFatMiuMiu]

I am a fan of Mikael Jansson but I am not into these, somehow I am getting Saint Laurent and Tom Ford vibe from these images
Maybe it's the marble set and the pencil skirt + p*ssy bow blouse, both make it more sexy
Whereas the usual Hugo Boss is much more asexual

 

[WAVES]

it’s extremely effective as an ad for BOSS and finally everyone looks good!

 

[lhhbl]

honestly do t even xare if it’s over photoshopped. giselle and naomi look great! the styling is on point as well
the b&w shots are a total miss though

 

[vogue28]

Here for Gisele Bündchen and Gisele Bündchen only. Not at all motivated by the fact Naomi Campbell is here.

The campaign itself feels like a visual headache. Far too much going on in terms of colour and texture with the setting, which completely distracts from the clothes. Casting feels random too and I loathe how incoherent the campaign feels.

 

[matheus_s]

Thats a lot of money, rs. Gisele, Naomi, David…

 

[Greyyyyy]

Naomi looks like a procuress, while Gisele looks like a drag.

 

[MaraPiovani]

a lot of money, but not enough to make Gisele shares a studio shot with Naomi ....

 

[TomBlanksFullFatMiuMiu]

a lot of money, but not enough to make Gisele shares a studio shot with Naomi ....

is there some gossip?

 

[FAdS]

is there some gossip?

Probably years of egos colliding. There's even that old video of Naomi telling her to walk straight

 

[vogue22]

Probably years of egos colliding. There's even that old video of Naomi telling her to walk straight

we all know she never said that 😹 another day of the brazilian gays making up new false stories and rumors!

 

[MaraPiovani]

is there some gossip?

gisele had a really hard time with the supers late 90s.... finally when she got the star power, she never more work in a studio with then together far as i remember... the ad she did with kate moss for versace on a yacht 2009, an exception, they did not have one shot together or even in the same day... just for Vogue´s picture "Meisel and his muses" she sayed yes... its always a no.

 

[FAdS]

we all know she never said that 😹 another day of the brazilian gays making up new false stories and rumors!

That's been out there for a while, not my creation. How do you know it didn't happen?

 

[vogue22]

That's been out there for a while, not my creation. How do you know it didn't happen?

well maybe because there's no proof she actually said that and because there have been many narratives made up by brazilians over what naomi laughingly said to gisele during the leading of #that final at the 1999 marc jacobs show

 

[avonlea002]

Naomi's face is going to explode from all the filler.

 

[fashionlov]

Grazia UK ha scelto un'immagine della campagna per la copertina di settembre?

Instagram

 

[fashionlov]

Definitely a little cringe, but at least we have something of Naomi and Gisele together, even if it's definitely just edited.

 

[WAVES]

this has to be one of the worse interactions I have ever seen. it’s almost making me dislike the campaign. good grief.