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Giorgio Armani - Designer

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EssilorLuxottica Ready To Buy Stake in Armani​


By Eva Morletto 24 novembre 2025


According to Italian daily Il Sole 24 Ore, as reported by Reuters and Bloomberg, EssilorLuxottica is considering buying 5-10% of Giorgio Armani S.p.A., as mentioned in the founder's will. However, the group is not seeking an operational role or a seat on the board, preferring to remain a discreet shareholder.​

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In 2016, Giorgio Armani created the Foundation, an organization at the heart of the group's decisions and actions, a powerful legal entity with strong powers of control and guidance. The founder passed away on September 4, 2025 (Shutterstock)
Financially, there is a considerable gap between the two groups. EssilorLuxottica, a global leader in optics, generated approximately €26.5 billion in revenue in 2024, with solid profitability and new activities such as smartglasses and the launch of its med-tech division, notably with the acquisition of Ikerian AG, a Swiss medical technology company, last October.
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Armani, for its part, remains a powerful but more modest family-owned luxury brand: its sales reached approximately €2.3 billion in 2024, while margins and cash flow were boosted by significant investments (more than €330 million during the year).
With a planned acquisition of 5 to 10% of the shares, EssilorLuxottica would have a financial and symbolic position that would naturally fit between the worlds of optical accessories and fashion, without compromising Armani's creative independence and DNA. Such an acquisition could stimulate marketing synergies (licensed eyewear collections, for example) and strengthen the positioning of both companies. It is part of a broader trend in which industrial players are buying shares in luxury brands to secure licenses or create growth opportunities.
However, the situation remains delicate: for Armani, it is essential to retain control of its image following the death of its founder last September. The group remains largely protected by the Armani Foundation, with a valuation of around €12 billion. For EssilorLuxottica, the deal would be a crucial investment that could shape its identity by emphasizing luxury.
At this stage, it is important to note that neither party has made any official comments.
 

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