Brantano

[snowqueen]

Many of you will have a brantano near you and not even realise ... its the out of town shoe shopping haven .. with stores all over europe ... It has just had a mega relaunch in the uk ... with many many many more high fashion trend led styles .. as well as recreating the store to appeal more to the image concious customer...

Brantano is a fab shoe shop, as it sells lots of brands of shoes all under one roof, it sells everything from sports,work,casual and going out shoes for all the family from kids to adults. The kids shoes are all mini versions of mum and dads favorite fashion shoes as well as practical and stylish school shoes.

Brantano offers an out of town shopping, experience which means free parking, less hassle, as well as the perfect shop layout. All the shoes are out and the shop runs in size order.. so this leaves you with a peace of mind to wonder at your own pace simply select the shoes in your size of the shelf and pay .. its as simple as that... hassle free and you can be as quick or slow as you like.

Brantano, the Belgian shoe retailer, is launching a £5m national advertising campaign designed to reposition it as a stylish "middle market" footwear brand. The move is part of an aggressive expansion drive in the UK.
The shoe retailer is launching its first TV campaign in the UK, developed by marketing agency RPM3, along with a new website offering consumers access to its products online for the first time.
The campaign, which breaks next week, also includes print and PR activity, will target its core female consumer audience exploring women’s relationships with shoes. The advert, which is in a spoof documentary style, will feature a fictional professor scanning women's brain waves to illustrate the excitement triggered as they shop accompanied by the strapline: "Brantano. Mad about shoes. Sane about shopping".
Brantano footwear chief executive Kurt Moons says the campaign aims to shift consumer perceptions of the brand from a "discount" retailer into a more mainstream, fashion footwear company. He adds: "We are focusing less on discounting and more on fashion, quality and affordability."
The company is also plotting a major expansion drive in "out-of-town" locations throughout the UK with plans to open a further 20 stores nationwide, building on its existing network of 146 stores.
In October last year, Brantano reappointed ZenithOptimedia to its media planning and buying account following a competitive pitch (MW October 12, 2006).
Brantano entered the UK market after its acquisition of 52-strong chain Shoe City from Sears in 1997. The company is based in Belgium but has a presence across Western Europe along with franchises in the Middle East, overseen by the its UK team.

From some marketing website ... but many of you will have seen all the articles on the shops in many many magazines and fashion industry mags.

This is a shopping experience that is the shoe addicts best kept secret .. due to a nationwide compain its now going to be on everyones lips.

''Mad about shoes saine about shopping''

http://www.brantano.co.uk/

Sorry if this post isnt aloud and if its too much like spam .. but seriously its a shop that needs checking out.

 

[snowqueen]

some of the new lines of brantano.co.uk .... the website doesnt get stuff up as quick as it gets into the shops .. so your best to just check it out