Brioni F/W 2016.17 : Metallica by Zackery Michael

[Marc10]

businessoffashion

 

[Deleted member 130879]

This is so bad...

 

[Lola701]

I know it's supposed to be "cool" but it feels desperate. And the "Brioni" typography is tacky.
I'm already bored by O'Shea at Brioni and he didn't even showed his first collection yet.

 

[Benn98]

Vile. The last shot is the worst. It looks like they tried to go for something epic, but it failed terribly. Looks more like an ad for a tv series.

 

[Kanna]

Horrible. Don't ever do that again...

 

[GivenchyAddict]

As tacky as Justin O'Shea is. Who could say yes to this font seriously ?

 

[dodencebt]

It looks like a poster for a Metallica concert in San Francisco on June 7 as part of their tour named "Brioni".

 

[kokobombon]

Oh Metallica, Metallica... so unnecessary to go down this road.
Even I, a shameless appreciator of heavy metal aesthetics can´t get onboard with this.
You let me down, O´Shea.

 

[Luxx]

I give up on fashion. I give up.

 

[Firefly216]

The second shot scares me. I'd say the first shot is the best of a bad bunch.

 

[RedSmokeRise]

Wow. I'm actually shocked at how terrible this is.

I really hope the press doesn't praise this as some kind "game-changing" campaign.

 

[Creative]

Looks like alcohol advertising. Who thought this was a good idea?

 

[Scotty]

It looks like the John Galliano font. anyway this hurts my eyes, delete it!

 

[YohjiAddict]

Not like I care for Brioni or anything but this is criminal. It looks like an Absolute Vodka ad or something also the dude on the second picture has the creepiest smile since Aphex Twin in his Richard D. James album cover.

 

[VogueGirl8910]

Look like a bunch posters then sell in concerts.

 

[Phuel]

Embarrassingly amatuer LOOOOOL Like something you’d see on ModelMayhem in 2007 where kids would do mock campaigns.

And i’m embarrassed for the Metallica guys, styled like a Simpsons episode… This is a prime example of middle-age cluelessness gone unchecked. Anyone with any semblance of style, even fashionable will be staying far away from this label. Poor Brioni.

Thanks for the joke of the day, Marc!

 

[GIVENCHYlover]

Oh God, Brioni is so exclusive and expensive...

 

[Deleted member 130879]

Funny how I just shared these pics with my "metalhead" friends and they are laughing as hard as we are. No one thinks this is cool, not even Metallica fans. How did they let this happen?

 

[Nomar]

What an absolute cringe.