Burberry S/S 2016 by Mario Testino

[Qemmanu]

facebook/Burberry

 

[dior_couture1245]

Well this is their best campaign in ages.

 

[testinofan]

Loveeed so much very sexy to burberry

 

[orchidee]

I mean thankfully it's not as photoshopped and stiff as their ads have been in the past, but this just looks like an editorial or an ad for Forever 21. Maybe it'll look better with the logo...

 

[Elite13]

It just looks like a Terry Richardson shoot.

 

[dior_couture1245]

It just looks like a Terry Richardson shoot.

Yes it does, but it looks like the Terry Richardson of early 2000's Vogue Paris / Carine days...which was a very chic time for Terry.

 

[Phuel]

^^^ Yes— very early-2000 Terry for Arena Homme + to me: Strong, sharp compositions, attitude and a filthy sense of decadence and rawness. It may not be anything new, but it’s so refreshing to see life and Burberry breathing again after so many years of Mario’s photoshopped-to-hell DOA imageries.

 

[Aedlacir]

Are all the fashion house energizing their image with youthful nonchalance à la Saint Laurent et Gucci? It looks nice yet in a follow-the-sheep kind of way.

 

[Mody]

It is shoot by Mario Testino comfirmed by Burberry Weibo
If I see this ad and go into the store and find out they are so much expensive than Zara I'll very disappointed

 

[VersaceVixen009]

I like how it's a new direction for Burberry, but it is similar to what everyone else is doing.

 

[MON]

It's like a Zara campaign

 

[Nymphaea]

I like this sexy chic Burberry, much better than the previous ones.

 

[dcmaike]

I like the picture with the Bell sisters the Rest is tried to hard

 

[anlabe32]

I like the Bell girl with long hair. Other than that there's not much to like. Awful like always.

 

[kokobombon]

Best campaign in ages for them but as a campaign in general, it´s awful imo. It looks like a lookbook, not even a HF lookbook... the last three images are so bad.

Is the boy Dylan Brosnan?

 

[Marc10]

Best campaign in ages for them but as a campaign in general, it´s awful imo.

That's exactly what I though. It's great compared to their regular terribly awful campaigns, but still terribly awful in the broader scale.

It looks like Terry's old Sisley campaigns, but with 1/3 of the attitude and appeal.

 

[thatsfierce]

Thanks god for not the extremely photoshop. Even with that, it looks pretty boring and lazy. And I agree, it looks like a shoot by Terry.

 

[khyrk]

Scarves used to cover t.its? How 2002.

Burberry/dazlingcelebrity

 

[fluxxx]

It looks like Terry's works. I like the eyewear shot better

 

[Benn98]

Are all the fashion house energizing their image with youthful nonchalance à la Saint Laurent et Gucci? It looks nice yet in a follow-the-sheep kind of way.

...but sadly, a poor man's version. I'm not sure what to make of this new direction. And I certainly don't think Ruth Bell suits this brand. If they wanted something fresh just ditch Testino altogether.