Calvin Klein 'CK One Essence' Fragrance 2024 by Alasdair McLellan

[Marc10]

 

[pradn]

I really like it! Because it somehow reminds me of their CK One ad from the early 90s.

models

 

[alwaysademo]

^that of course is the intention of the campaign, they know how people are hungry for iconic these days. i think it's not that good, but I'm happy my girl Mathilda manages to shine over Abby and Kit.

 

[Urban Stylin]

Its not as strong as the 90s version but much better than recent replicas. It looks fresh but the models just needed to turn it up a notch with their personality.

 

[aracic]

Every iteration of cK one ad has been in the same vein as the original, so that's no surprise. But what bothers me about the current one is that it highlights just how unsexy and uncool the new youth is. I suppose their core value is to be nonconforming and nonbinary, so perhaps this is the new and redefined sexy and I'm just left behind with my views.

 

[Ludwig]

They need more cool models. Ck one 2011 ad still my favorite with models like Abbey Lee, Lara, Sky Ferreira, Rob Evans etc

 

[MDNA]

More like GAP.

 

[blueorchid]

More like GAP.

You say this like it's an insult... but this ad wishes it could be a GAP ad.