Candie's S/S 2009 : Britney Spears

[lucy92]

i find this very surprising. their last spokesmodel was hayden panettiere. (perezhilton)

 

[lucy92]

"I’m so excited to be the face for Candie’s Only at Kohl’s," Spears said. "Candie’s and Kohl’s are doing such great things with my tour. It’s great to work with a line that has such cool clothes and accessories."
Candie's and Kohl's -- who announced Spears' involvement in their campaign Monday -- will help sponsor her tour, beginning March 3 in New Orleans.

"Britney’s back and Candie’s has her," said Dari Marder, the chief marketing officer for Candie's Iconix Brand Group. "We are thrilled to announce our partnership with Britney, which marks her first ever apparel endorsement. There is a perfect synergy between our Candie’s girls and Britney’s fan base and to be able to partner with her during such a monumental time in her career is very exciting for the brand." (usmagazine) behind the scenes images from justjared.

 

[cathangle]

i love britney... so anything dealing with her... yay

 

[kimair]

As the attempted rehabilitation of Britney Spears’ reputation goes on, the singer-tabloid star has just signed her first apparel endorsement — with Candie’s, which is sold exclusively at Kohl’s. In conjunction with her upcoming tour that kicks off today in New Orleans, Spears will be featured in a campaign that will run in print, TV, in-store at Kohl’s and online. Kohl’s and Candie’s will also be part of Spears’ promotional activities, and, in true multimedia cross-platforming, the pop star will wear Candie’s apparel, footwear and accessories in a music video off her current album, “Circus.” “There is a perfect synergy between our Candie’s girls and Britney’s fan base, and to be able to partner with her during such a monumental time in her career is very exciting for the brand,” said Dari Marder, chief marketing officer, Iconix Brand Group Inc. — without any hint of irony.

wwd / march 3, 2009

 

[kuli_trendy]

how come????

 

[lucy92]

another ad. (perezhilton)

 

[TREVOFASHIONISTO]

it looks like an albm cover
nothing special

 

[simons]

i was not expecting much, its for kohls after all but its cute and appropriate.
she looks good.

 

[CaitlinC]

I'm glad she is starting to get back on track.

I just hope she doesn't do too much at one time. She is still in recovery mode.

 

[Urban Stylin]

candies always has generic ads so this isnt so different but they r still better than many i ve seen

 

[spiceboy]

photoshop does wondrs for Mrs Spears, not so much this time...

 

[Luxx]

Looking at those pictures makes me feel as though I've eaten a whole can of cheese whiz.

 

[SusanSuperstar]

nothing special but she looks hot!