Dooney & Bourke F/W 09.10 : Maggie Rizer by Tesh

[MissMagAddict]

NO STARS THIS TIME: Dooney & Bourke is taking a break from the Hollywood starlets and heading in a new direction for fall. After a long run of campaigns featuring everyone from Mischa Barton and Lindsay Lohan to Hayden Panettiere, the brand has tapped model Maggie Rizer for its new campaign. The move toward hiring Rizer isn’t about saving money, claimed a spokeswoman — even though Rizer is undoubtedly cheaper and easier to manage than a star. The spokeswoman added the brand was ready for a new, fresh approach to its advertising. Tesh photographed Rizer on location at Peter Dooney’s farm in Greenwich, Conn., and the ads will debut in the October issues of Elle, InStyle, Lucky, Teen Vogue and Vogue. The brand also plans to do some advertising online

source | wwd.com

 

[ad041715]

Very pretty.
Prefer this over their celebrity campaigns.

 

[Meg]

I think it's a wise move for them. Everyone they have chosen in the past has faded from the light, their ads were so geared towards teens - they had no longevity as a brand or advertising. I'm curious to see more.

 

[mikel]

It looks nice, but it looks very Ralph Lauren to me.

 

[Street_a_Licious]

oh how the mighty have fallen...

 

[Deleted member 1957]

niice! great to see Maggie!

 

[jacquelineo]

Another image

zinio

 

[Deleted member 1957]

niice..even better than the 1st shot