yet another celeb line...at least carson has experience working at ralph lauren. i think "perfect" is a silly name for a line.
Kressley Women's Line Set for QVC Debut
By Whitney Beckett
He's built his campy schtick on helping out fashion-challenged, slobbish men. Now, in the latest stampede of celebrities trying to be designers, QVC hopes Carson Kressley's ubiquity will stretch to his own line of women's wear.
Kressley will introduce Perfect by Carson Kressley on QVC with a two-hour, prime-time slot Nov. 29. The moderately priced collection of women's "perfected basics" will include career staples, casual pieces, outerwear and accessories that retail from about $30 to $200. The line is primarily for women, but it includes men's outerwear so the QVC female customer can order a bomber jacket or car coat for that special man in her life (who presumably doesn't need Kressley's advice).
"It's all the great basics women should have in their wardrobe, but surprisingly don't," Kressley said. "We didn't invent anything crazy and different, but we revitalized the basics and made them perfect."
The concept for the collection began last year when Kressley cohosted QVC's Fashion Footwear Association of New York Shoes on Sale charity event, where he offhandedly suggested the idea to executives from the $7 billion home shopping firm. "I guess that is the power of celebrity: You say something will be fun, and soon you are in China making sweaters," said Kressley. "QVC couldn't be a better fit — pun intended — because it combines television with retail."
Kressley will present on QVC, which reaches over 160 million homes worldwide, every few months. His first show will feature four models — two plus-size and two traditional-size models — sporting the wear-now pieces, which come in sizes 2 to 24.
The pieces include men's wear-inspired details — like trims that resemble silk neckwear — that hail back to the seven years Kressley spent working on the men's side at Polo Ralph Lauren. Other details, like horseshoe-shaped zipper pulls and even the horseshoe-shaped "C" in the Perfect label — draw from Kressley's lifelong equestrian training.
QVC would not comment on volume projections for the line.
"He has a wonderful eye for detail, which comes across in the collection," said Annette Repasch, vice president of QVC merchandising. "I think women will appreciate the versatility of the line and respond to his unmistakable charm."
picture and story from wwd.
Kressley Women's Line Set for QVC Debut
By Whitney Beckett
He's built his campy schtick on helping out fashion-challenged, slobbish men. Now, in the latest stampede of celebrities trying to be designers, QVC hopes Carson Kressley's ubiquity will stretch to his own line of women's wear.
Kressley will introduce Perfect by Carson Kressley on QVC with a two-hour, prime-time slot Nov. 29. The moderately priced collection of women's "perfected basics" will include career staples, casual pieces, outerwear and accessories that retail from about $30 to $200. The line is primarily for women, but it includes men's outerwear so the QVC female customer can order a bomber jacket or car coat for that special man in her life (who presumably doesn't need Kressley's advice).
"It's all the great basics women should have in their wardrobe, but surprisingly don't," Kressley said. "We didn't invent anything crazy and different, but we revitalized the basics and made them perfect."
The concept for the collection began last year when Kressley cohosted QVC's Fashion Footwear Association of New York Shoes on Sale charity event, where he offhandedly suggested the idea to executives from the $7 billion home shopping firm. "I guess that is the power of celebrity: You say something will be fun, and soon you are in China making sweaters," said Kressley. "QVC couldn't be a better fit — pun intended — because it combines television with retail."
Kressley will present on QVC, which reaches over 160 million homes worldwide, every few months. His first show will feature four models — two plus-size and two traditional-size models — sporting the wear-now pieces, which come in sizes 2 to 24.
The pieces include men's wear-inspired details — like trims that resemble silk neckwear — that hail back to the seven years Kressley spent working on the men's side at Polo Ralph Lauren. Other details, like horseshoe-shaped zipper pulls and even the horseshoe-shaped "C" in the Perfect label — draw from Kressley's lifelong equestrian training.
QVC would not comment on volume projections for the line.
"He has a wonderful eye for detail, which comes across in the collection," said Annette Repasch, vice president of QVC merchandising. "I think women will appreciate the versatility of the line and respond to his unmistakable charm."
picture and story from wwd.
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