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If that is what they were going for then they should definitely have been more funny or quirky about it. Carven is a brand that can do quirky stuff so it could have been interesting if they executed such a concept well. But this is just beyond awkward. Seriously unattractive and bad. I don't think anyone would even focus on the clothes here. And the model certainly doesn't save this either. Nothing cute about this. Yikes.Their last campaign with Anais was so nice, but this? Were they intentionally aiming for the "photoshop disaster" look?
Multiplicity – Dutch photographer Viviane Sassen returns to shoot another campaign for French label Carven– this time for the spring 2013 season starring Sara Blomqvist. The Swedish beauty enchants in a series of somewhat trippy images showing “multiple sides” of the Carven woman with ladylike silhouettes and elegant prints on full display. The campaign also stars male model Thomas Sottong.