Cassi Van Den Dungen | Page 48 | the Fashion Spot

Cassi Van Den Dungen

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^Myer's one of the two main department stores in Australia, I guess maybe on par with Macy's? I don't personally rate it as that big a deal- I can't recall a memorable "Myer Youth" campaign but hopefully that'll change with Cassi there :D
 
It's a pretty good gig to get.

It's one of Australia's major department stores (the other being David Jones). Alice modelled for Myer in the past as well. The other model who's joining Cassi is Bambi Northwood-Blyth, who's got major buzz right now as well.

I'm really pleased Myer didn't let all the negative press surrounding Cassi cloud their judgement of her. It was that reason alone why I was kinda hesitant in thinking she'd be cast by Myer. As in, someone like goody-goody Clare would've been more predictable.

Cassi van den Dungen proves she's got what it takes to be Australia's Next Top Model


FORMER reality TV drama queen Cassi van den Dungen is well on the way to proving she really is Australia's Next Top Model.

Van den Dungen, who first came to attention as a beautiful, but headstrong, teenager from Sunbury on the Foxtel model search, has landed her highest profile fashion job as one the faces of Myer's youth campaign.

Van den Dungen, 17, spent yesterday striking a pose along with fellow youth campaign ambassador Bambi Northwood-Blyth at Cherry Lake, in Altona.

Despite the wintry weather, van den Dungen was a total professional as she modelled swimwear and floaty frocks from the retail giant's spring/ summer campaign.

"Because it is so cold you just have to laugh. It is part of the fun," she said.

"It is awesome and I love Myer and I love working for them. It is a really big shoot. It is going to take three days.

"I love working, I love doing this type of stuff. The people that I meet are so sweet and so nice.

"It is all good."

Myer spokesman Mitch Catlin said van den Dungen was perfect as a youth fashion ambassador.

"She has the edgy, modern and fresh look that is just right for our new youth campaign," Mr Catlin said.

"She is a face of the future and perfectly suits our strong range of popular youth brands."

The Myer role comes after van den Dungen, who is represented by Cameron's Models, turned plenty of heads when she appeared in catwalk shows at the Melbourne Fashion Festival in March and Australian Fashion Week in April.
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heraldsun
 
^I believe so - she has signed with Elite NY and Premier London. Her height might be a problem for runway though.

jellyink said:
^Myer's one of the two main department stores in Australia, I guess maybe on par with Macy's? I don't personally rate it as that big a deal- I can't recall a memorable "Myer Youth" campaign but hopefully that'll change with Cassi there :D
Click to expand...
I don't really know Macy's but looking on their website, as far as fashion I think Myer (and DJs) sell better brands - local designers and international designers.
http://www.myer.com.au/fashion_women_our-brands.aspx

Although Cassi won't be modelling those since she's in the youth campaign.
 
At first I thought just another domestic campaign, a 'youth' campaign at that, but now I see Bambi's involved too I'm a little more interested. I'm sure they can't go wrong with these two girls :heart:

Anyone know if this is in fact that 2 year contract that will tie Cassi down in Australia... or is that some sort of misunderstanding because I find it a bit strange :unsure:
 
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twitter.com/mythreads
 
Every move she makes: Cassi van den Dungen stalked by client paparazzi

You don’t need to wait to see Myer’s spring catalogue starring Cassi van den Dungen and Bambi Northwood-Blythe. Today’s shoot was Tweeted throughout by at least two parties, including one rep for Myer on the company’s Twitter page and Melbourne blogger Kat George. Van den Dungen seemed to be a particular focus, with seemingly every nanosecond of her time on set accounted for in a Tweet. From “Cassi in braids” to “Cassi and the amazing legs that go on until forever…” to “Cassi does a balancing act backstage as she has a Cinderella moment with the stylist slipping shoes on her feet!” Beyond actually photographing the catalogue - the principle purpose of the job - Myer’s social media approach to the session apparently was, to use the parlance of Australian television industry, to “shoot the s**t out of it”. Terrific publicity for Myer of course. It’s just a shame they didn’t think to run this by van den Dungen’s agent beforehand - whose express wish, we understand, was for a closed set.

It was the second fashion shoot in a week in which clients have milked the social media life out of van den Dungen – who of course is no stranger to the medium, having borne the brunt of Facebook indiscretions on several occasions since being crowned runnerup of Australia’s Next Top Model last year.

Last week, while van den Dungen was shooting a lookbook for Sydney label Stylestalker, no less than three parties took photos and posted them on their own sites. Some of the shots have since been removed, but not before winding up further circulated on other sites such as the hugely popular web forum, The Fashion Spot.

Stylestalker posted images on its Facebook page.

Tangent Magazine – whose studios were being used for the shoot – posted shots to Twitter, including one shot in which van den Dungen's nipples were clearly visible through a sweater, as she changed into an outfit.

Even an intern at Stylestalker, stylist Annabel Wendt, wallpapered her Love More blog with photos from the shoot, complaining to her readers that her wings had been clipped and she couldn't post more:


“I took a lot more shots and even a few videos to share but sadly
I am not aloud to use shots with the model...so this is all I can share!
(I snuck in a couple...eek..)”​
Backstage at fashion shows is one matter.

Unless you are talking about some kind of media exclusive, then everyone understands that backstage is more or less public domain. Fashion shows are media events. They are crawling with camera crews and photographers. To be sure, they are located on private property and you need the appropriate access to be there. But once there, everyone is "fair game" (with the exception of models changing in and out of clothes - there is an unwritten code of conduct that stipulates photographers must respect their dignity and not attempt to take nude or semi-nude shots).

But what of private fashion shoots for specific commercial jobs? Does everybody who is privy to the event axiomatically have permission to “shoot the s***” out of it and play paparazzi?

What about the models, their negotiated work rates and the definition of “usage” of an advertising client’s imagery? Is it good PR for the models - or are they being used?

And should agents start to give serious thought to what, if any, limits exist in this social media wilderness, moving forward - and clarify the terms upfront so that everybody is on the same page?
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http://frockwriter.blogspot.com/2010/06/every-move-she-makes-cassi-van-den.html
 
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