I know that Bruno and Leena are terrified by the reception of the conventional customers to this drastic and swift aesthetic change.
This is how these customers dress and randomly drop 100k per year:
- 7k Coco Neige 25 jacket
- 10k FW25 look
- 3k FW25 oversized logo booties
- 15K Cruise 25 ice cream cup minaudiere
Let's not pretend we're getting fooled by Bruno, he knows damn well the 20 billion turnover comes from status symbol (the double flap bag) and bored rich Karens with suspicious wealth incomes living in Florida and Texas getting all the seasonal pieces. You don't make 20 billions by selling 100 bucks Eau de toilette and lipsticks, you achieve those numbers thanks to these ladies and their (quite often) questionable style. Of course with the new vision they are gonna lure some Phoebe customer, some BV, some LV...but those will be peanuts.
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