I don't think there is anything this extreme happening with any other brand with these debuts.
No other brand in fashion has the kind of magnitude and has had the same sense of consistency as Chanel.
And as you know, bad opinions are always the ones that are the loudest.
I kind of like how people have turn this thing as « people who likes it are on a payroll » as if there’s some kind of Stan culture like in music over something that the majority of the population cannot own.
But I’m sure, and maybe people will quote me if it don’t happen, that Chanel by Blazy will be a commercial success.
Chanel was a bit on an island by itself since Virginie took over. Now it’s part of the conversation again and people are paying attention.
The reality is that anybody who buys Chanel RTW, even when they don’t purchase, go to to the stores. I can speak from experience.
But it will be very interesting because so far Chanel doesn’t have a permanent collection. There were rumors that Matthieu may introduce one before the debut show but nothing about it.
And his collection will be in stores with the current resort so it will be interesting to see how they are going to display it in stores alongside the seasonal version of their classic pieces.
