Chanel Pre-Fall 2026 New York

[FisforFrank]

Remember when they had a second show in Russia for the Metiers D'Art Hamburg 2018? Russia no more I guess.
They keep reholding basically every show in Asia, they had Cruise in Hong Kong few weeks before the subway show.

The repeat cruise show this year was held in Singapore.
Hong Kong was last year

 

[PDFSD]

The repeat cruise show this year was held in Singapore.
Hong Kong was last year

than they hold also resee event in dubai of cruise show this year per example for middle east clients even ones based in london fly in.

 

[marines]

 

[Frederic01]

Does giving free clothes to the Kardashian clan work on the Chanel crowd in terms of influence? Also, since when is Chanel that desperate for PR and engaging in lowly PR stunts like this ^^^?? It's a little bit lame, no?

 

[reese06]

The PR is so obvious.

I don’t recall them being so shameless or obvious. I haven’t looked at the price but that’s clearly an entry level bag if there ever was one

 

[fenty]

Kendall being the right choice for this since she loves dressing like she's older than what she really is! Besides that the bag looks cheap

 

[jeanclaude]

The whole look screams H&M New Year´s Eve collection...

 

[FashionPower]

The whole look screams H&M New Year´s Eve collection...

I don't know why you guys are surprising since they have been poaching the Jenners since Kylie attended the couture show last year. Remember Kendall attended the debut show and when asked her opinion by Loic Prigent she said "I like the venue, it's beautiful" LOL
I would like to know the rationale behind Leena's PR strategy cause they have been catering black culture and influencers for years now. They have double the amount of POC ambassadors compared to the direct competitors and they keep including in their roster more black / Indian celebs. What's the point of having both Kendrick and ASAP as ambassadors? They have the same fan base and cater to the same type of people. Same for Lupita and Ayo. I don't know about you but everything is giving opportunism and "let's make them believe we support black culture by getting any single POC celebrity alive".
Back to clothing, that Kendall outfit looks like it's coming straight from a Mango holiday capsule editorial.
That bag is so cheap looking with that basic design that you would think it's from Shein.

 

[reese06]

I don't know why you guys are surprising since they have been poaching the Jenners since Kylie attended the couture show last year. Remember Kendall attended the debut show and when asked her opinion by Loic Prigent she said "I like the venue, it's beautiful" LOL
I would like to know the rationale behind Leena's PR strategy cause they have been catering black culture and influencers for years now. They have double the amount of POC ambassadors compared to the direct competitors and they keep including in their roster more black / Indian celebs. What's the point of having both Kendrick and ASAP as ambassadors? They have the same fan base and cater to the same type of people. Same for Lupita and Ayo. I don't know about you but everything is giving opportunism and "let's make them believe we support black culture by getting any single POC celebrity alive".
Back to clothing, that Kendall outfit looks like it's coming straight from a Mango holiday capsule editorial.
That bag is so cheap looking with that basic design that you would think it's from Shein.

This is better than tokenism and whether genuine or not, is optically better. Brands historically doing a one and done with black ambassadors, where the issue?

This has never been an issue with brands who hire white celebrities that cater to the same clientele. The luxury market in India is projected to hit 80 billion by 2030. The black and African American market also have approximately 1.6 trillion spending power in the luxury markets with many black consumers wanting to invest more in brands that reflect their values. No doubt Chanel wants to get on top and ahead of that.

Perhaps a poc has a seat at the table at Chanel and spoke up.

 

[PDFSD]

Does giving free clothes to the Kardashian clan work on the Chanel crowd in terms of influence? Also, since when is Chanel that desperate for PR and engaging in lowly PR stunts like this ^^^?? It's a little bit lame, no?

sadly yes

the point is to get non chanel clients buying into chanel the cheap/entry level xmas bag is like the celine ava bag that started the celine selling machine under hedi with then k pop ambassador.

you see Valentino also pushing a basic small bag even if its in 100´s of variations , still the point is the same get a relatively low cost bag go viral to get the masses hooked into the brand.

 

[PDFSD]

I don't know why you guys are surprising since they have been poaching the Jenners since Kylie attended the couture show last year. Remember Kendall attended the debut show and when asked her opinion by Loic Prigent she said "I like the venue, it's beautiful" LOL
I would like to know the rationale behind Leena's PR strategy cause they have been catering black culture and influencers for years now. They have double the amount of POC ambassadors compared to the direct competitors and they keep including in their roster more black / Indian celebs. What's the point of having both Kendrick and ASAP as ambassadors? They have the same fan base and cater to the same type of people. Same for Lupita and Ayo. I don't know about you but everything is giving opportunism and "let's make them believe we support black culture by getting any single POC celebrity alive".
Back to clothing, that Kendall outfit looks like it's coming straight from a Mango holiday capsule editorial.
That bag is so cheap looking with that basic design that you would think it's from Shein.

hopefully your counting the double white actresses/actors as well

Kendrick and ASAP (asap is by the way the group's name not rocky on his own lol) no they are not same caliber artist if you know you know just as lilli dept is not the same as her mother vanessa paradis.
Kendrick fans are not Rocky fans one is musically lyrically highly regarded in the top 3 rappers and rocky is more known for being stylish and trendsetter and riri baby father.

i understand token poc in fashion is annoying for the fact when its just about getting culture cloud but in the end all artist are used for there clout for profit white ones as well .

if you counted POc´s before under KL they always had black young actresses or french artist or actresses attend the shows etc you just happen to know only the usa ones.

india is a growing luxury market as well.

lets not forget that poc´s italians felt also under that acronym for the longest times in the usa . the bronx is made of plenty of italians historically

Italians, especially Southern Italians, were often treated as a non-white "in-between" race in the U.S., facing intense discrimination, anti-immigrant violence (like lynchings), and being excluded from full "whiteness" due to darker skin, poverty, and Catholicism, working alongside Black people in manual labor; they gradually assimilated into "whiteness" through post-WWII cultural shifts, political alliances, and embracing figures like Columbus, moving from "othered" laborers to accepted Americans.

 

[Caffeine]

All I know is that whether it is MB or JWA, they don't discriminate: everyone, no matter of their skin color, looks droopy, shorter, heavier, cheaper, and frumpier.

 

[psychopsist]

^to echo PDFSD , I don’t think Lupita and Ayo appeal to the same crowd either. Lupita has 11M folllowers on IG but her most recent post has just under 40k likes and only 140 comments. On the other hand, Ayo has only 1.7M followers but her most recent post has 239K likes and 600 comments. Both these posts were December 18th.

I’m not trying to deride Lupita though. But she mainly does action and horror movies with specifically racial narratives(12 Years a Slave, Us, Black Panther) and doesn’t have a big title lately. She was also chosen as an ambassador before MB, and was wearing Chanel since her 2013 big break. I think she cares for the brand more genuinely, but also makes more sense as a way to appeal to wealthy black women her age or older.

On the other hand Ayo does tv and largely comedy- there’s a much stronger pop culture halo around her. And I think she falls more into the “lively/dorky 30 year old comedy actress” camp than as “a black actress.” My older relatives have no clue who she is; Big Mouth, Bottoms, The Bear, I Love LA are not targeted towards black people as a demographic. I’m pretty certain she doesn’t give af about Chanel but it’s possible she likes Matthieu from whatever interactions they’ve had. Based on the fuzzy hats, slouchy fits, and quirky earrings and accents, Matthieu probably likes that she is a ‘passionate goofball’ type of person, not glamorous.

So anyways I don’t know everything about marketing when it comes to global level strategy but I kinda doubt Ayo is someone chosen to try to get either aspirational or wealthy black people to spend more. I doubt she could have that effect even if they want her to. She has mostly a similar fanbase as her bestie Rachel Sennot(who also, in a post from Dec 18th, got 200k likes and 600 comments.)

So I dare to think she was chosen for being a bit of a rising star and not just her skin color.

 

[jeanclaude]

All you of you talking about POC...and I was thinking it was about APOC by Issey Miyake! 😅

 

[briolette]

It makes a lot of sense for Chanel to have more diverse ambassadors and models, there is still a very narrow idea in the public imagination of who the 'Chanel Woman' is, and nobody really wants to look like her. Even less so now that the clothes are worse than ever.
It's harder to trick an audience into thinking the clothes are good when it's so closely attached to a highly specific and easily unlikable person that very few identify with. Or when everyone remembers them wearing archival looks and inevitably compare the two.
Creating a broader, more diffuse idea of what a Chanel customer can be not only brings in new international customers but staves off actual substantive criticism of bad collections and campaigns.

If Ayo or Timothee or a celebrity from Asian entertainment are doing something for Chanel, their fans are mostly happy to see them and do free publicity. Meanwhile Margot Robbie dresses badly and twitter is suddenly able to see how awful the clothes really are and beg for the contract to end.
Blazy is once again recycling the Bottega playbook. Both Asap Rocky and Kendall Jenner did that paparazzi inspired campaign at BV and now they're doing the same thing at Chanel. Both are notorious for calling the paparazzi and will generate steady publicity. Elordi probably sold more BV bags to young women than Kristen Stewart ever did with a Chanel bag. Putting Lily Rose Depp, Romy Mars, or Margaret Qualley in Blazy designs just makes everyone compare how much better they can look in archival Chanel.

The JWA Dior celebrity drip rollout was worse because he has such a narrow 'type'. A lot of indistinct, wan, young men and women who nobody really wants to look like and most people barely recognise, and despite this he still can't make them look good. I suspect his Loewe looks for Taylor Russell were done by the team or someone else because they were more flattering and more 'Dior' than anything he has put out.

 

[style_expert]

Perhaps a poc has a seat at the table at Chanel and spoke up.

Two words: Leena Nair. A woman of color already has the seat at the table since she’s the CEO.

She has many haters on here, and while I’m not always her number-one fan either, I do think that when it comes to a global, inclusive perspective, she can potentially bring more to the table than the average 70-plus-year-old white French CEO grandpa (and yes, I realize that sounds ageist).

I think the real challenge with having diversity in your roster of “brand ambassadors” is making it feel organic and authentic—which is a paradox in itself. Some brands scream “performative inclusion” more than others. For me, LVMH and particularly some of the things Alexandre Arnault has done, like this whole Jay-Z and Beyoncé inclusion in everything LVMH or Pharrell at LV, felt a little too… obvious.

Elordi probably sold more BV bags to young women than Kristen Stewart ever did with a Chanel bag.

And rightly so!


When it comes to brand ambassadors, while I understand that this kind of placement is probably unavoidable for a major player, there are different and more original ways to interpret what and who a brand ambassador can be. Ways to make it feel both more dynamic and less contrived.

That said, you need someone in your PR and marketing team who can genuinely think outside the box, rather than defaulting to the same tired playbook that no one should really be championing anymore.

 

[Caffeine]

Two words: Leena Nair. A woman of color already has the seat at the table since she’s the CEO.

She has many haters on here, and while I’m not always her number-one fan either, I do think that when it comes to a global, inclusive perspective, she can potentially bring more to the table than the average 70-plus-year-old white French CEO grandpa (and yes, I realize that sounds ageist).

I think the real challenge with having diversity in your roster of “brand ambassadors” is making it feel organic and authentic—which is a paradox in itself. Some brands scream “performative inclusion” more than others. For me, LVMH and particularly some of the things Alexandre Arnault has done, like this whole Jay-Z and Beyoncé inclusion in everything LVMH or Pharrell at LV, felt a little too… obvious.


And rightly so!


When it comes to brand ambassadors, while I understand that this kind of placement is probably unavoidable for a major player, there are different and more original ways to interpret what and who a brand ambassador can be. Ways to make it feel both more dynamic and less contrived.

That said, you need someone in your PR and marketing team who can genuinely think outside the box, rather than defaulting to the same tired playbook that no one should really be championing anymore.

Historically LV is more popular in rap culture so I don't find their placement off putting. At least in the US, it feels very organic to me. Gucci too.
Chanel doesn't have men's wear formally, so Pharell filled that void. He felt very authentic too, partly because of his stature in the music industry.

 

[PDFSD]

Two words: Leena Nair. A woman of color already has the seat at the table since she’s the CEO.

She has many haters on here, and while I’m not always her number-one fan either, I do think that when it comes to a global, inclusive perspective, she can potentially bring more to the table than the average 70-plus-year-old white French CEO grandpa (and yes, I realize that sounds ageist).

I think the real challenge with having diversity in your roster of “brand ambassadors” is making it feel organic and authentic—which is a paradox in itself. Some brands scream “performative inclusion” more than others. For me, LVMH and particularly some of the things Alexandre Arnault has done, like this whole Jay-Z and Beyoncé inclusion in everything LVMH or Pharrell at LV, felt a little too… obvious.


And rightly so!


When it comes to brand ambassadors, while I understand that this kind of placement is probably unavoidable for a major player, there are different and more original ways to interpret what and who a brand ambassador can be. Ways to make it feel both more dynamic and less contrived.

That said, you need someone in your PR and marketing team who can genuinely think outside the box, rather than defaulting to the same tired playbook that no one should really be championing anymore.

I think the real challenge with having diversity in your roster of “brand ambassadors” is making it feel organic and authentic—which is a paradox in itself. Some brands scream “performative inclusion” more than others. For me, LVMH and particularly some of the things Alexandre Arnault has done, like this whole Jay-Z and Beyoncé inclusion in everything LVMH or Pharrell at LV, felt a little too… obvious.

two things i would like to highlight in the mentioned above :

(1)
Do we ask the same list of needs when white presething/looking brand ambassadors get chosen ?, often it just ends with he or she is not very Chanel or indifferent the conversation ends there.
But why when its a non white ambassadors it always have to be about inclusion and a list of approvals hurdles as well, as if mid or miss casted artists as brand ambassadors is only accepted and left at peace if they are white LoL!!! and poc´s have to pass a much higher standard.

(2)
Alexandre Arnault is a younger generation and like many young kids are into black culture so being friends with people like Jay Z is natural progression of working with them on projects related to their brands.
Also you have to remember before Pharell who had already links to LV during Marc Jacobs era with jewelry collection and sunglass and Kanye with LV sneakers later, Virgil's appointment for LV mens changed the business of LV mens to such a successful selling hypebeast maschine they had to continue with it and needed some one with some culture credibility in that environment to keep it going.
To say its contrived is saying they should not keep selling what sells and to who,would be as crazy to say Nicolas fashion is contrived and they should not work with him because LV is not about space travel and Sci Fi high brow concepts etc while it sells well for the LV womens lines.

Black culture has contributed to the birth of so much from rock & roll music stories told in cinema since the birth of the big hollywood studios and styles and trend before rappers ever existed.

Business make and sell what works for whatever they see a market for, these institutions are about profit as much as we like to pretend its eurocentric artisticintregrety Coco Chanel took from many other places outside of europe even to those places she never visited like china.

LV mens sells to allot of Poc people and black culture affiliated fans so why not.....you do know that Jay Z helped AUDEMARS PIGUET years ago get popular again per example AP is in the top 3 most important swiss watchmakers called the trinity with Patek and Vacheron above Rolex that sells more but is less prestigious in watchmaking terms.


Jay-Z’s influence on Audemars Piguet is a shining example of how pop culture can elevate a luxury brand to new heights. When Jay-Z began name-dropping Audemars Piguet in his music, most notably in the 2006 hit “Show Me What You Got,” he introduced the brand to a younger, fashion-forward audience that might not have been familiar with high-end horology.
Audemars Piguet not only grew financially, surpassing CHF 1 billion in revenue but also became a cultural icon, respected both by traditional watch enthusiasts and a new generation of collectors influenced by figures like Jay-Z.

I think some ambassadors are there for mass appeal while others are there for the pleasure of the artistic integrity big brands have this mix usually.
its just a fact that few big names push products and or attention, brands are lucky to have both qualities in one or 2 ambassadors in their line up.

LV mens products are just as loud or tacky as the women's LV its just for a wide range of clients that like logo´s and some modern fun twist.
Its not a brand for many years to be silent you don't get to do 20 billion per year by not being loud and mass pleasing.

Chanel the same.