I can’t help but wonder what Chanel under Phoebe would have looked like — and to what extent they actually tried to pursue her for the role. The mere fact of having a female designer back at the house of Chanel would have been a story they could spin for ages, not to mention how beloved she is within the industry.
When people point out that there are some Phoebe elements in this Blazy Chanel collection — yes, he did work under her for a time (though not very long) — I don’t find it surprising that he’s at least partly inspired by the aesthetic she established at Celine, and to which he also contributed to some extent.
That said, I think Chanel can be extremely pleased with this debut collection. Overall, it seems to top most lists of both the best debuts and best shows of the season so far (I’m talking BOF, Vogue, and the general press). The timing — being the last big show of the season — was fortunate, as was the steady build-up without any unnecessary red-carpet previews. The Awar moment helped too, turning it into a cheerful, uplifting story. In terms of press and social media impact, they clearly outshined Dior, which I think was their main competition.
We’ll see what they do with this momentum. Of course, Chanel isn’t dependent on wholesale accounts, but in the end, the new direction has to translate across all their boutiques worldwide.
The placement of the dress on Ayo works — in fact, it looks better on her than on the runway model, which I find rather rare.