Fernanda Torres didn’t attend the show right? Also no Margaret Qualley? I like this dress, hope he follows this direction. Simple yet very chic.
The problem is that simple yet very chic does not sell at Chanel especially to keep the 19 billion a year turnover number.
The discrepancy with this ideal of chic versus the big spenders & quantity of spenders at Chanel that go for items at the brand shop for something distinctly Chanel (yes, often also a logo placed somewhere sadly), but not just this! It's also in the cut/proportions & DNA markers of color, shapes, prints, and material, and lastly, design.
Having not enough of this in collections or single items will result in middle-of-the-road products that look like any X brand.
Like an analyst said recently, Chanel is Chanel because it looks like Chanel and nothing else, and that's their biggest unique point that most houses would kill or spend years to build, often by force try to replicate.
When it's diluted, you lose brand authority, which is worse than fashion authority.
Also, Blazy was supposed to be CHANEL and not bring what he did at other houses to impose on Chanel, as Bruno mentioned why other creative directors were not considered, like Hedi who impose his view on every house he goes to, but it seems we got BV dull items from phoebe sample sale RTW and BV ugly shoes at Chanel prices and no true novelty in ACC either.
But now they have to sit it out and grin and cross their fingers that this chic, anonymous, yet every woman's woke Chanel collections will do the trick.
Chanel, at this size, you have to get pop and get your hands dirty and step out of the Gallery white box with out (Phoebe) PTSD.
The rest of the world does not want to dress in potato sacks or curtains no matter how small/clever the CC logo or DNA is on it or behind the curtains in this case lol.