Chloé F/W 2023.24 Paris

[LadyJunon]

 

[vogue28]

VOGUE.COM

 

[vogue28]

VOGUE.COM

 

[perhydrol]

I guess designing the collections in the Fashionary notebooks while sitting on a plane is not enough to actually create an interesting and engaging show. There are some nice pieces, but there are also ones that are offensively bad, the fit of the leather pants from look #13 is an example of exactly that. What's more, I don't think there is any identity and honestly, why should anyone buy Chloé if they can find well-made and reasonably priced pieces elsewhere?

 

[DK92]

You have Kristy Hume gracing your show and you decide to put Lila Moss to close it...

 

[Gazillion]

If you told me this collection was done by the Proenza boys, i would believed it. This one is so much better than her previous collections. I know its random but I think the right person to take over this brand is Josep Font.

 

[kasper!]

Down jacket poncho is much more horrible than wool poncho....

 

[RedSmokeRise]

So tired of her aesthetic

 

[Vitamine W]

This screams hobby career.

 

[disco54]

It looks so down market and matronly LOL. Exit the building b!tch !!

 

[Kennnnn]

The antithesis of the spirit of Chloé.

 

[Deleted member 7575]

It's definitely better.

 

[yslforever]

All the collection is terrible ! Look #12 is fugly and should be burnt on the spot.

 

[RaisinBoy]

No for me. Well, its been NO since her first show and will be until she leaves.

 

[jeanclaude]

This screams hobby career.

Not even! A hobby career has the passion for what you are doing. This is emotionless...

 

[disco54]

Whose buying this sh!t seriously? @ Lola can you spill tea on this. I have not been in a Chloe store in ages. My guess is they make all their bread from perfumes.

 

[Lola701]

Whose buying this sh!t seriously? @ Lola can you spill tea on this. I have not been in a Chloe store in ages. My guess is they make all their bread from perfumes.

I really don’t know. I may have been an occasional customer, Chloe is not my type of brand so I’ve never really forged relationships with people at the brand…That being said, their offering has always been consistent. What they are showing on the runway might not be what they are pushing in terms of merchandising, the bags are still consistent (The Marcie has been on their catalogue since the Paolo Melun Andersson days), they might have a faithful clientele…

WWD reported that they have experienced a 60% rise since she took over so from a critical POV, it may be underwhelming but it is commercially viable…Similar to what we are seeing at Dior.

However this direction they took may not work on Gen-Z and Chloe has always been a brand that was able to speak to young women.

I don’t see her leaving soon.

 

[SophiaVB]

^^^ Supposedly she is difficult to work with and the CEO/design team hates her though.

 

[Lola701]

^^^ Supposedly she is difficult to work with and the CEO/design team hates her though.

Fair enough it’s a good reason to not renew her contract. I guess we have to wait for her 3 years to end to see if the growth of sales will secure her position or if despite that, they can’t deal with her…

 

[kasper!]

The Woody tote is selling extremely well....A cheaper replacement of Dior's book tote. Fabric bags is a big trend and not so many brands are following it (Chanel tweed bags don't count lol too expensive)