Chloé S/S 2008 : Ali Stephens by Craig McDean

[unipine]

as tired as Inez & Vinoodh may be, they became Chloe's staple and i liked it that way. i agree with whoever it was that said this looks like McDean trying to replicate Inez & Vinoodh and failing, because this is so far from being his style. the Chloe brand in general is not McDean-esque at all! i don't like the model either. she looks dull and lifeless.

 

[Girl Afraid]

I like the smaller image way better.
Ali looks good but I'm not sure about the whole thing

 

[seanutbutter]

This doesn't really scream "Chloe" to me, although I'm not sure what exactly is to blame. I think I'm just used to models sitting in a room in various poses, like the past few campaigns looked like.

 

[*Kristina*]

Ali looks so beautiful in this ad. So far it is my favourite campaign of the season.

 

[ThiagoMello]

No... it's not awful but it's not my favorite, and her nose is weird

 

[Cosette]

as tired as Inez & Vinoodh may be, they became Chloe's staple and i liked it that way. i agree with whoever it was that said this looks like McDean trying to replicate Inez & Vinoodh and failing, because this is so far from being his style. the Chloe brand in general is not McDean-esque at all! i don't like the model either. she looks dull and lifeless.

I agree on all accounts except that I do like the model. I think these are pretty, just... not Chloe.

 

[DuTTyRoCK112]

They should have just used the smaller picture as the ad. The larger image does nothing for me.

 

[notmanons]

I don't like this. I don't like the new concept ...I prefer I&V

 

[Spike413]

I'm glad to see Chloe take a new direction. Those flowy, colorful dresses are made to be billowing in the wind on a beach somewhere. Regardless of the fact that I'm not an I&V fan, the ads became so predictable and boring as of late.

But the large shot is just bad. The angle is the most unflattering I've ever seen. Add me to the list of people who prefer the small shot.

 

[satinchic]

even though i haven't warmed up to paulo yet, it's a new chloe, i think these ads will help with the new brand identity. the last ads were too phoebe.

 

[Fabulyss]

Underwhelmed. I miss the old Chloe.

 

[telepathicgoat]

It feels a bit too editorial for me. Its not artsy, not edgy, not fashionable (it could also have been H&M).

 

[telepathicgoat]

BTW
This chloe-girl is a big difference from the last image we got (shalom)
Bad feelings about this....

 

[cake_batter]

i'm obsessed with chloe but this doesn't really look promising. i'm hoping the ads will grow on me, which they almost always do.

 

[MUXU]

meh, whatever, mediocre
like their previous ads better

 

[min-SH]

Guys, at least they changed the concept!

yes, but this ad only makes me miss their old ones.

 

[CharlottefromCA]

I think it still looks like I&V.. thats the only weakness I see in McDean's work here.. but then again the average person flipping through a magazine will not notice that fact.

I think its quite nice, good job Ali Stephens.

 

[tocceve]

I like it!

 

[alix*]

Well, I for one love it!
The campaign still keeps the Chloe element, yet at the same time I wanted something completely different from Craig McDean.
Sure I loved the old I&V ads.. who didn't. But these are great too

 

[ysljunkie]

I forgot that Chloe could be this classy