Gucci S/S 2007 : Freja Beha Erichsen and Milana Bogolepova by Craig McDean

[yourbestfriend]

Reminding me of the campaign with Natasha Poly, but with European boys instead of Brazilian, as well as the red background. I gotta say I like this one, especially without Snejana.

 

[leggy_e11e]

OOOH, I love it! Who are the two boys?

 

[kevinnn]

OOOH, I love it! Who are the two boys?

Mathias Laurdisen and Nicolas Bemberg.

 

[kanita]

Lovely, very bohemian, and quite sexy.

 

[Melly5525]

Im crazy for it. I love this collection and the whole 70s folk vibe of the ads!

 

[Moofins]

I am LOVING it so far!

 

[TheGlassAngel]

I am so in love with Freja now. I didn't get her for a while but now I totally do!

 

[seanutbutter]

I'm not too impressed with the ads so far, actually Disappointing, because I really enjoyed their Fall 2006 ads.

 

[sethii]

quite dull.

 

[kuba01]

There is a new Gucci ad in the February issue of Vanity Fair. If someone can scan the ad, it would be GREATLY appreciated.

 

[fouroclock]

Summer of love*Kip Brannegan voice ...Gucci's been creativesince Frida et. al. have jumped in.

 

[LibertyRose]

I love Freja and I love McDean, but this is not glamourous or new enough for Gucci. The way the models are lying down is too similar to a Valentino Red campaign (one of Valentino's diffusion lines) for which Anja and Nataliya Gotsli modelled.

 

[keica]

Ferja is growing on me now =]

 

[Plato's_Cave]

I love the colors and the 70's vibe, but it's very safe. Too standard in concept and poses.

 

[testinofan]

OMG gucci is so bad very bad, gucci With the going of Tom Ford and Testino lost the sexy and glamorus first caracterist o gucci.
This campaign is very very bad and copy of other canpaigns have a very Testino style Look and think

Gucci SS1996
Ph.MarioTestino

Valentino Red FW2003
Ph:Steven Meisel

VakentinoRed SS2006
Ph.Alexei Lubomorski

Gucci SS2007
Ph.CraigMcdean

I believe that craig mcdean must feel shamed, Love gucci but this is Painful

 

[Omnis]

I like Freja, but this campaign bores me.

 

[Ceptuouse]

^ Same, although she looks gorgeous and the colours are beautiful!

 

[mikel]

It is indeed not very original, but maybe the womens version will be more exciting and I can't wait to see how Milana looks.

 

[fullfrontal]

testinofan, although all the ads you provided show models laying down, I think this one is different and not so much of a rip off as you proclaim. Like someone pointed they've interpretted the collection as hippie-chic and the colors, positioning of the models, the chose of pillows recall a time when people got stoned in kaleidoscopic prints laying on chaise lounges in communes. For that reason, I think the direction for this campaign is quite good considering the style of the collection and the looks chosen to shoot for the ad.

 

[testinofan]

obiusly the collection no are the same but the concept of the photo yes, wirh i little change but the cocept is xerox of others campaigns and old gucci style, the clothe have a similar collection of Gucci SS2000 .