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It's very Chloé but at the same time, very passé. This brand needs a jolt because their campaigns are blending in together, you'd be hard pressed to differentiate a S/S 2017 campaign with one from a decade ago.
It's so funny saying "this is so Chloe"...
At this point Chloe stands for two blonde girls walking side by side with windswept hair and nothing more...
I can't remember the last campaign that did not look like this.
So they are changing designers now, maybe the new girl will make it fresh and relevant again? Please!
I'm shocked that this is Charlotte. It looks like Chloe for H&M. Very amateurish looking models and photography. It's a dried out concept and it's not even very well executed either.
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