Chloé S/S 2017 : Ulrikke Hoeyer & Luna Bijl by Charlotte Wales | the Fashion Spot

Chloé S/S 2017 : Ulrikke Hoeyer & Luna Bijl by Charlotte Wales

GivenchyHomme

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Harpers Bazaar UK Digital
 
Oh dear, it looks like Theo Wenner again! Whoever it is, such a cheap facsimile of the original.
 
It's very Chloé but at the same time, very passé. This brand needs a jolt because their campaigns are blending in together, you'd be hard pressed to differentiate a S/S 2017 campaign with one from a decade ago.
 
Why Theo Wenner?

It's a bit more promising than last season's tho, hopefully it's not Gucci-esque like last time. I don't mind the usual concept for Chloé campaigns.
 
I think we need to retire this "models walking down the street in natural light" concept for Chloé. It's been like 10 years at this point.
 
Will be really good campign with different cast. Anja please come back!
 
It's so funny saying "this is so Chloe"...
At this point Chloe stands for two blonde girls walking side by side with windswept hair and nothing more...:lol:
I can't remember the last campaign that did not look like this.
So they are changing designers now, maybe the new girl will make it fresh and relevant again? Please!
 
So no matter who shoots it, their campaign must always look like 'Chloe'. That's a bit limiting.
 
I'm shocked that this is Charlotte. It looks like Chloe for H&M. Very amateurish looking models and photography. It's a dried out concept and it's not even very well executed either.
 
Omg I'm so happy for Charlotte I really love her work, I'm hoping the new pictures will show more of her creativity!
 
not even recognizable as charlotte and i'm a huge fan of hers! :( should've let her have more creative control, they could use some rebranding
 
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Vogue Paris Feb 2017 Digital Edition
 

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