Christian Dior Pre-Fall 2022 by Alice Mann

[vogue28]

WWD.COM & YAHOO.COM

 

[Avonlea]

Horrible casting as usual. Looks like something Riccardo would do for Givenchy.

 

[Felipe Wiedmer]

This looks inspired by Louis Vuitton's spring 2013 campaign layouts but the collection isn't as cool and the backdrop is too industrial and not really connecting with the schoolgirl vibes of the clothes.

 

[Ed..]

Looks like the angry girls group from last season has new recruits this pre-fall.

Another tragic campaign.

 

[WAVES]

terrible casting with terrible clothes.

I do like the composition/ idea of the ad but when nothing else looks good, there’s no salvation.

 

[Frederic01]

Boring campaign and hideous styling. And that “set” if you can call it that, is appalling.

Photographing luxury clothes in an abandoned and decrepit parking lot is so stupid. The people who came up with this as a concept probably think it’s really cutting edge and cool LOL.

 

[GivenchyHomme]

This reminds me of that scene in Westworld when they found all the lifeless old robots in the basement.

 

[grimm]

I had never heard of Alice before, so went and did a bit of research. Her regular work looks good. Sensitive. Tasteful. What is apparent here is they have booked her and removed any sense of "her work" from the final image. She is merely a button presser. The light, the composition, the final product; none of these echo her sensibilities but hose of the AD Fabien Baron. I feel bad for her because a Dior campaign is one the the campaigns to shoot but her chance appears to have been squashed by those higher up. You could argue, as Helmut Newton did, that she is a gun for hire. Just seems like they gave her the wrong kind of ammunition.

 

[vogue28]

Another absolute dud of a Christian Dior campaign under MGC to add to the never-ending list of disappointments, I'm afraid. Too many girls, a total lack of energy and beyond bland photography from Alice Mann! Dumbfounded as to how this bland imagery is supposed to sell a collection.