Christian Dior Pre-Fall 2023 by Viviane Sassen

[Frederic01]

WWD

 

[Riseup]

Shot in India 2 months ago, beautiful work.

Full Cast: Lineisy Montero, Maryel Uchida, Nandini Malwade, Swati Eck, Eleonore Ghiuritan and Catarina Guedes.

 

[Frederic01]

Dior’s Pre-fall Ad Campaign Is Set in Rajasthan
Joelle Diderich
Sat, April 1, 2023, 4:00 PM GMT

A PASSAGE TO INDIA: Hot on the heels of its pre-fall show in Mumbai on Thursday, Dior has released a campaign featuring the outfits against the spectacular architecture of Udaipur.

Known for its lavish royal palaces set around a series of artificial lakes, the Indian city is the setting for the images shot by Viviane Sassen. Models Lineisy Montero, Nandini Malwade, Maryel Uchida, Catarina Guedes, Eléonore Ghiuritan and Swati Eck pose in black-and-white outfits in graphic shapes, including draped skirts and long slit tunics.

Elements of Indian nature inspired the lavish gold embroidery on a black coat, highlighting the synergies between Maria Grazia Chiuri’s studio in Paris and the Chanakya ateliers and the Chanakya School of Craft in Mumbai, headed by her longtime collaborator Karishma Swali.

Fabien Baron provided the creative direction for the campaign. It was styled by Elin Svahn, with Peter Philips in charge of makeup and Damien Boissinot doing hair.

The show held in front of the Gateway of India, one of Mumbai’s best-loved landmarks, was held to coincide with the arrival of the collection in stores. A condensed version of the line was presented online in December.

“The choice of this destination is deeply linked to our shared history and passions,” said Delphine Arnault, chairman and chief executive officer of Christian Dior Couture.

“Our unwavering affinity with India, woven from the very beginnings of the house in 1947, and through the shows of Monsieur Dior’s various successors — from Marc Bohan to Maria Grazia Chiuri — has constantly been deployed in numerous creative dialogues combining innovation and ancestral heritage,” she added.

WWD

 

[style_expert]

One of the best recent Dior campaigns but I don't understand the brand's obsession with multiple models in one shot. Assumably a directive from a merchandising point of view, but it would have been stronger with just one girl, like the second shot. Especially when the models have literally NO interaction whatsoever.
Hope to see more of Viviane for Dior, I think it's a match that could work well.

 

[MulletProof]

^ I like the multiple model shots, especially lined up as if they were under some kind of regime (such as a difficult photographer lol) because it is so Deborah Turbeville.

Lovely campaign..

 

[Cocteau Stone]

Puts Kim Jones' Dior Men's campaign to shame, and frankly I applaud it for that.

Turbeville had to be part of the brief, because I also immediately thought of her images for Valentino Spring and Fall 2012. Do wish they were doing a little bit more to make it feel a bit more voyeuristic, but that also would be a bit out of sorts for Maria's preferences.

The clothes themselves just feel right in the setting. They aren't the most compelling, but Sassen really found ways to have them compliment the space well.

 

[Deleted member 1957]

Love it, this is the Dior we were missing.

 

[FashionMuseDior]

Nice change for once!

 

[FAdS]

Beautiful. Wish it wasn't so Valentino, but it's still one of her most successful.

 

[WAVES]

what’s been saving Dior for me it’s their ad campaigns as they’re mostly good and do elevate the clothes who we very well know are disastrous.

 

[RaisinBoy]

Nice

 

[Bernie Flood]

View attachment 1228847 View attachment 1228848 View attachment 1228849
WWD

Its India

I’m expecting it to be atleast to be like Henry Clarke exotic photoshoot for Vogue

 

[Frederic01]

DIOR

 

[Milaheel]

love them! someone can find HQ?

 

[Milaheel]

been looking for them all morning ahuahau could find only 2 in great quality, not the best but decent
i cant attach them here for some reason

https://wwd.com/wp-content/uploads/...ain-Campaign_SPDP-Priority-Images3.jpg?w=2048

https://wwd.com/wp-content/uploads/...in-Campaign_SPDP-Priority-Images12.jpg?w=2048