Christian Dior S/S 2023 by Brigitte Niedermair | the Fashion Spot

Christian Dior S/S 2023 by Brigitte Niedermair

Ugly indeed, just like the vast VAST majority of Christian Dior campaigns under MGC. We're forced to endure Brigitte Niedermair on autopilot (again), the gradient Microsoft Paint-esque backdrop isn't helping matters and the beauty styling is atrocious too.
 
Do they even a creative team working on their campaign. It's like they are not even trying . How can you see those and approve this as a main campaign to run in every magazine and on all billboards for the next months. The photohsop work is laughable, that background was truly a choice and the cast is just human beings wearing clothes. Absolutely no substance.
 
I have to admit the products look good. I don't think I've seen a Dior campaign under MG where the clothing and bags outshine the models. That is a success in itself.
 
I can't see a single redeeming quality about this campaign, from the models, to the backdrop, to the clothes....terrible.
 

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