Christian Dior Pre-Fall 2021 by Brigitte Niedermair

Discussion in 'Ad Campaigns' started by 9sete, Apr 12, 2021.

  1. 9sete

    9sete Active Member

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    Dior Women’s Artistic Director | Maria Grazia Chiuri
    Photographer | Brigitte Niedermair
    Models | Steinberg, Sculy Mejia, Kayako Higuchi, & Jits Bootsma
    Polaroid Artist | Maripol
    [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG]
    dior.com
     
    guimon likes this.
  2. Ivanovaju

    Ivanovaju Active Member

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    This is way too obvious playing with teens
     
  3. YohjiAddict

    YohjiAddict Well-Known Member

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    It just lacks something...but at least it looks like someone had fun with this!
     
  4. DK92

    DK92 Well-Known Member

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    Beautiful clothes!
     
  5. TaylorBinque

    TaylorBinque Well-Known Member

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    I like the concept but it needs better clothes. The only thing I think of while looking through these images was, how it would have looked with better clothes, beautifully designed ones.
     
  6. fakeawake

    fakeawake Well-Known Member

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    Dior co-opting the Rebel fist is like Billionaires discussing their plans to 'help' the world. f*cking ridiculous and insulting.

    All I see is Dior giving up and just making crap with Dior written on it. That blanket print (that's now on everything) has been the worst thing to happen to Dior since Gaytten. :rolleyes:
     
  7. kokobombon

    kokobombon Well-Known Member

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    I like if only because it´s something different from Dior...
     
    melbguy likes this.
  8. mikel

    mikel Well-Known Member

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    Brigitte Niedermair is not exactly known for her use of strong colours. So she’s not really a good fit for a Pop Art inspired campaign.
     
  9. GERGIN

    GERGIN Well-Known Member

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    I like the concept here this time, it’s the use of color and the way the neon highlights the silhouettes of the models.

    It screams more editorial than an ad imo...
     
  10. aracic

    aracic Moderator

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    Very Vogue accessories section, quite fun. The best thing about it is the absence of Ruth Bell honestly.
     
    Royal-Galliano, Lax89 and fakeawake like this.
  11. WAVES

    WAVES Well-Known Member

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    the only way they could possibly try to sell that mess of a collection.

    it is indeed a nice concept but once again I wish Dior had used better known models. it would’ve definitely elevated the campaign.
     
  12. Nomar

    Nomar Well-Known Member

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    High school art project but make it Dior.
     
  13. dfwn2n

    dfwn2n Active Member

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    It’s not bad. Obviously the clothes sell because she renewed her contract.
     
  14. Royal-Galliano

    Royal-Galliano völlig losgelöst

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    sadly this feels very 80s, too conservative and most importantly, boring. i don't see how this could speak to a young customer at all.
     
  15. elle_gb

    elle_gb Well-Known Member

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    I like the close up shot of accessories but the clothes are quite off for me.
     
  16. vogue28

    vogue28 Mod Squad Team Leader

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    Me too, and at the very least it's an immediate departure from the Spring 2021 campaign. The colours are also sure to standout in print and the focus is undoubtedly on the clothes and accessories. I'm struggling to critique this, actually!
     
    kokobombon likes this.
  17. annikad

    annikad Active Member

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    Yey, 14-year olds dressed in logo designer clothes. I really needed more of that.
     

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