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IO Donna September 2017 Cover
models.com
models.com
Claudia Schiffer wore an #AtelierVersace red gown to the 2017 BAMBI Awards. She accessorized with a #JimmyChoo "Cloud" clutch & #Chopard jewelry.
net-a-porterAs she celebrates three decades at the top with a new book, supermodel Claudia Schiffer talks retirement, regret and returning to the runway with Laura Craik.
Things you might not know about Claudia Schiffer: she’s a hoarder. Happily, this came in useful when designing her collection for Aquazzura, since she could draw inspiration from the “hundreds and hundreds” of shoes in her wardrobe. “I’m one of those weird people who can’t get rid of anything,” she confesses. “It’s terrible! Once in a while I’ll do it, and the next day I can’t live with myself. There are so many memories attached to everything.”
As one of the most iconic models of all time, it’s fair to say that Schiffer’s memories are more exciting than most. It was 30 years ago that she was discovered in a Dusseldorf nightclub, though seeing her in the flesh, this is hard to believe. At 47, she looks flawless, and naturally so. To quote from When Harry Met Sally: I’ll have what she’s having. What she is having, for those who aspire to the Schiffer glow, is “organic skincare (Bamford, Sisley, Weleda), drinking a lot of water, trying to avoid chemicals, and trying not to have much sugar. Except for alcohol,” she laughs.
Another thing you might not know about Claudia Schiffer: she’s the most prolific cover girl in history. Over 1,000 have borne her image so far, a fact celebrated by a new book published by Rizzoli. From early shoots with Ellen von Unwerth through to legendary campaigns with Richard Avedon, Herb Ritts and Steven Meisel, it’s a fascinating document of her reign. She reveals that her favorite photographers are von Unwerth, Ritts and Arthur Elgort; one of the standout moments in her career was being shot by Elgort in the early ’90s, in Rome, for a Valentino ad campaign.
“We had thousands of people following us around wherever we went – it was incredible,” recalls Schiffer. “Valentino has his atelier in the [city] center, and for one picture I was meant to stand there on the balcony and wave. I looked down and there were all these people waving back at me!”
Another career highlight – not least for the audience – was surely her appearance in this September’s Versace show. The true fashion moment saw her reunited with Cindy Crawford, Naomi Campbell, Helena Christensen and Carla Bruni to mark the 20th anniversary of Gianni Versace’s death. When the call came from Donatella, did she ever hesitate? “It was for Gianni,” says Schiffer simply. “It was the perfect reason. All of us [models] were the same; we were excited. I never went to boarding school, but I assume that if you live with people and experience things together like we did, then have a reunion, it’s that kind of feeling, [like] you just finished your conversation yesterday.”
Such was the subterfuge in organizing the show that Donatella booked each of the supermodels into a separate hotel. “Backstage, she arranged for each of us to have our own little makeup room, our own team, a Versace bathrobe with our name on it, and a handbag with our initials on. It was the sweetest welcome,” says Schiffer. “Everyone backstage was half in tears already, before the show even started, remembering Gianni.
“He changed the fashion industry in a massive way, but he was also one of those people who had a massive heart,” she continues. “People would have done anything for him. They loved him, because he was a really nice man as well as an incredibly creative designer – and I can’t say that for every designer that I’ve worked with. Everyone was very emotional about doing the tribute.”
Was she surprised by the incredible reaction? “Yes, none of us had any idea what would happen. It was like I was transported back in time, where everyone re-lived that moment as a memory.”
After appearing in Yves Saint Laurent’s last-ever show in Paris in 2002, Schiffer retired from the runway, happy to go out on a high. “I remember thinking, ‘This is it – I’m handing over to the new generation. I’m not doing this again,’” she laughs. “I’ve been very lucky, and I’m so grateful, but you have to hand it over. Lots of people have asked me to do shows and come back, but it’s so enjoyable sitting in the audience now, watching all the new girls.”
Does she feel maternal towards them? “I do! With Kaia [Gerber, Cindy Crawford’s 16-year-old daughter], I knew Cindy from the beginning, when she was really young, and Kaia’s like a mini version of her. It’s not just her face but her voice, her mannerisms, the whole package. She’s so sweet. It would be wrong if you didn’t [bow out gracefully], or ended up like one of those stories about old actresses who can’t let go, and are bitchy because they’re so unhappy.”
Schiffer thinks it’s harder for young models starting out now than it was in her era. “It’s very much about the model of the moment, with constant change. It’s much more fast-paced. Fundamentally, fashion is the same, but when I started out I didn’t even have a mobile phone. You were able to concentrate creatively much more, because there were no distractions. Now, there’s added pressure. If you want to have success, it’s not just about your fashion pictures, or how many fashion shows you do, or who you are working with. You have to be much, much more. You have to stand out, and how do you do that?
Through digital [social media]. There, you can showcase yourself. I’m glad I didn’t have that when I started out, because I don’t think I would have been able to do it. You have to reveal so much about yourself, so many private things, and I’m a very private person, and quite shy. I do a little bit of Instagram, I enjoy it, but it’s limited to what I want to reveal. And if I did any more, I don’t think I would have time for anything else, because it’s a full-on job.”
Schiffer says she is amazed to still be in demand after 30 years. “When I started, they used to say, ‘At 30, your career is over.’ They used to program that in. It felt normal.”
As a shy 17-year-old, she felt like Girl Least Likely To; the opposite of the success story she became. “I must have some kind of guardian angel, because I never thought I could be a model,” she says. “Even when I was discovered, I literally thought, ‘No, they mean my girlfriend, not me.’ For a year, I thought they would realize [their] mistake, and send me home.”
It seems crazy that one of the world’s most enduring supermodels experienced self-doubt. Like many women, Schiffer worked hard to prove her worth. “I know [modeling has] changed a lot today – it’s much more civilized – but back then [you worked] ’til 4am, and then took a 7am plane somewhere else,” she says.
Besides her beauty, perhaps this is the secret to her enduring success: her prodigious work ethic. Schiffer shrugs. “The one thing I didn’t want was to look at myself and go, ‘I didn’t succeed because I said no,’” she says. “I never wanted to have that regret.” Regrets? She can’t have many of those.