(nice pun in the title )
*from Hint
Like the final scene of a make-over reality show(really horrid comparison ), Cloak completes its big "reveal" with the launch of a store to call its very own, envisioned here by designer Alexandre Plokhov. Upon entering the tiny SoHo shop, it's clear the once-shadowy Meatpacking-based men's line we first put to pixels five years ago has left the dark-knight, Dior Homme-compared ethos of its early years for a more romantic new image. The space evokes an English gentlemen's club with a massive antique wooden table as a centerpiece, but that's not the only throwback to old London. In addition to ready-to-wear, accessories and shoes, the store features an exclusive bespoke suiting service offering Savile Row fabrics and techniques. It seems the Cloak show has moved to primetime. Cloak, 10 Greene Street, 212-625-2828
*from Hint