From this morning's Globe and Mail
TORONTO FASHION WEEK: HOMEGROWN CATWALKER
WHEN COCO CAME TO TOWN
'Well, that was quick and easy," says a relieved Coco Rocha as she finishes her fitting at the Joe Fresh showroom in Liberty Village.
It's the day before the fashion show and Rocha, a model who skyrocketed to stardom faster than you can say mademoiselle, has become accustomed to time-intensive advertising campaigns (including Balenciaga, Yves Saint Laurent and Gap), magazine editorials (Vogues around the world) and runways (from Chanel couture to Dolce & Gabbana ready-to-wear).
Luckily, Joe Fresh, the Loblaws-priced, luxe-style label masterminded by Joe Mimran, does not require much fussing; there's only so much you can do to alter a classic camel-coloured shift dress. Plus, Rocha's body is well suited to being a human hanger. She's not painfully thin but her attenuated extremities are every bit envy-inducing.
After the fitting, I find myself sitting with her atop a white conference-room table. I note that her legs extend to the ground with aerodynamic exactness, whereas mine dangle. Awkwardly.
Nearby, are Rocha's mom, Juanita, a flight attendant with Air Canada, and her stepsister Lynsey Morandin, a student at York University whose mother is married to Rocha's father, Trevor Haines. Rocha's mother tells me that Coco is not her real name (which remains a closely guarded secret) but a sobriquet that stuck.
As far as entourages go, the two women seem happy to simply watch the action. They are also looking after Rocha's well-behaved new puppy, a Maltipoo (Maltese and poodle mix) named Peekaboo. He's nine weeks old and could easily fit into her gorgeous Luella handbag.
At 19, the Toronto-born, Vancouver-raised Rocha is still a teenager. But, having just purchased an apartment near Gramercy Park in Manhattan, she's grown up quickly. Although her beauty is often described as otherworldly, her attitude is down to earth. Volunteering her time at the Children's Aid Society of New York gets squeezed into her schedule when she's not in the throes of life à la mode.
"I try to go there once a week or every two weeks and hang out with the kids so they see that they can make it and still remember to never think they're all that," she says in teen-speak.
We discuss beauty secrets - no sun exposure and lip balm from Delta Airlines - and she points to a few blemishes as proof that makeup can take its toll.
Then, I ask: America's Next Top Model or Dancing with the Stars? Unlike other models, who enter the biz as gawky wallflowers, Rocha was discovered at an Irish dance competition when she was 14.
Without a second thought, she answers: "I love anything to do with dancing. Modelling, of course, is my life so I guess maybe that's why I didn't say America's Next Top Model. Dancing hasn't been a part of my life in a while and I would gladly do it now."
Not that she's indifferent to fashion. If anything, her personal style is beginning to materialize. "I like to get dressed up now," she says, naming each part of her ensemble: Anna Sui dress, Chanel leggings, 6267 blazer and vamp Max Mara booties.
She continues: "Before, I'd wear sneakers or whatever was comfortable. But when you're trying to make your own image, you have to, well, try. And I'm trying to be a little more posh, just not Posh Spice."
This haute-goth image works for Rocha. Still, there's no denying how good she looks in Joe Fresh. Today marks her first meeting with Mimran, who wanted to kick off L'Oreal Fashion Week with a bang. Rocha's agent, Alecia Bell at Elite, helped make the appearance possible.
"We just had to make sure she wasn't needed for Dior or Steven Meisel," Bell says. She is referring to possible last minute ad campaign decisions. (Meisel is the photographer who is credited for making Rocha famous.)
Meanwhile, Rocha and Mimran are deciding which looks she will wear for her day of press. Rocha announces that she's done some research. "I've been studying," she says of the spring collection. "It's none of this, like, art that you can never wear."
"It's certainly not," Mimran agrees. "It's definitely commercial."
"But it's good commercial," reassures Rocha.
Soon after we finish chatting, Jessi Cruickshank of MTV Canada arrives and the effervescent host learns some strutting and posing tips from the pro. This will be Rocha's first time walking the runway in Toronto, hence the media frenzy.
Part of what makes her such a powerhouse is her dynamic walk. But Mimran has his hopes set on Rocha doing a jig down the runway. When she did this for Jean Paul Gaultier last year, it drew more attention than the designer's collection. Bell says it's Coco's call.
Thirty-six hours later, Rocha comes out three times - including opening and closing the show. But she sticks to the walk. A wise decision if you ask me. The dance had been done before. Having her at fashion week was fresh enough