London—
Forevermark, the diamond brand of industry giant De Beers, has launched a consumer Web site, the company announced on Monday.
The site,
Forevermark.com, includes information and videos on the Forevermark story, live footage from the latest Christie's auction, which included the sale of the two largest Forevermark diamonds in the world, and a "sneak preview" of three "key strands" from the Forevermark launch advertising campaign.
The snippets, titled "Quality," "Precious Moments" and "My Diamond," include exclusive behind-the-scenes video of
photographer Mikael Janssen shooting supermodels Raquel Zimmerman, Coco Rocha, Maryna Linchuk, Agente Hegelund and Alexandra Tomlinson in New York City.