Actually, it's really not much like a catalogue at all. The editorials of course feature just COS product, but the magazine is filled with interviews, profiles and articles.
It's really quite art led. There's often pieces on architecture, artists, exhibitions... There's been features on all sorts of people in it, Joan Burstein, Mary Kate & Ashley Olsen, Louise Martin from Central St. Martin's.. It's quite an interesting read. Especially for a free magazine.