COS S/S 2026 Seoul

[LadyJunon]

 

[Phuel]

It’s blatantly just monastic late-90s Jil/Prada Sport/Calvin/Donna as presented in Wallpaper magazine of the time— complete with the slide/loafer/oxford and Zen color-palette, but stripped off the luxe materials and small luxe details, and cut in either that oversizd, one-size-fits-all fit, or stretch-fit, for minimum-cost production for that targeted COS pricepoint. It’s all nice but so stale for anyone over 35 and know and own the real thing. But for gen z and under, it's admittedly decent building block separates that stand out against the exhausting infestation of logo'd outlet merch.

I can’t abide by the men’s awful shapeless looks tho: Cheap.

 

[tricotineacetat]

It’s blatantly just monastic late-90s Jil/Prada Sport/Calvin/Donna as presented in Wallpaper magazine of the time— complete with the slide/loafer/oxford and Zen color-palette, but stripped off the luxe materials and small luxe details, and cut in either that oversizd, one-size-fits-all fit, or stretch-fit, for minimum-cost production for that targeted COS pricepoint. It’s all nice but so stale for anyone over 35 and know and own the real thing. But for gen z and under, it's admittedly decent building block separates that stand out against the exhausting infestation of logo'd outlet merch.

I can’t abide by the men’s awful shapeless looks tho: Cheap.

I haven't had the chance to see the show yet, but I think we all know that COS' bread-and-butter is not to sell you a complete look but elevated basics at the lower mid-price level that can fit into a wider range of style.

Given that brief and also this market tier, I don't apply the same expectation level as to a brand like The Row.

Still, my money is rarely spent with this brand. Uniqlo U (even if they use more and more synthetic fibres where you don't want them) does a better product that feels more honest at that price, with just enough design input.

 

[Simera]

Wait, this brand is for people under 35?

Well good thing I can't even afford this haha ( Not that I would buy any of it if I could afford it and was under 35 ) thought that trench coat in look 21 is nice.
This just feels like a higher end line at H&M.

 

[BalkaniStaCouture]

Wait, this brand is for people under 35?

Well good thing I can't even afford this haha ( Not that I would buy any of it if I could afford it and was under 35 ) thought that trench coat in look 21 is nice.
This just feels like a higher end line at H&M.

This just feels like a higher end line at H&M

It is in real life!

 

[MModa]

I love the runway venue. The brand should shoot the campaign/lookbook in the runway venue because it is beautiful. The clothes and the model casting is good too.

 

[tricotineacetat]

It’s blatantly just monastic late-90s Jil/Prada Sport/Calvin/Donna as presented in Wallpaper magazine of the time— complete with the slide/loafer/oxford and Zen color-palette, but stripped off the luxe materials and small luxe details, and cut in either that oversizd, one-size-fits-all fit, or stretch-fit, for minimum-cost production for that targeted COS pricepoint. It’s all nice but so stale for anyone over 35 and know and own the real thing. But for gen z and under, it's admittedly decent building block separates that stand out against the exhausting infestation of logo'd outlet merch.

I can’t abide by the men’s awful shapeless looks tho: Cheap.

Got to see it now and I dare say it's better than the rubbish Simone Bellotti designs at Jil Sander - Surely we don't have to argue about superior construction and fabrics, but in terms of the design, this is looking more straightforward.

 

[IndigoHomme]

Courtesy of COS

 

[IndigoHomme]

Courtesy of COS