Daniel Lee - Designer, Creative Director of Burberry

[perhydrol]

Timeless British luxury expression? Burberry literally released a dupe of the viral Uniqlo bag, covered in obnoxious check.

 

[Grets]

Not a single mention of Daniel Lee in the article.

 

[Thefrenchy]

Schulman is going to take a bow at the end of the next show at this point.

 

[FashionPower]

Why do you need a fashion show when the website main page features:
- Check print windbreaker
- Check print t-shirt
- Equestrian knight print t-shirt
- Check print speedy bag
- Check print sneakers

...you know it's a really bad situation when their heritage trench coats are not even featured anymore on the main page!

 

[oioioi]

This constant self PR from the CEO and radio silence of Daniel Lee (no interviews, no insta, no BTS snippets) makes it seem like he's in some sort of Pimlico prison.

 

[PDFSD]

This constant self PR from the CEO and radio silence of Daniel Lee (no interviews, no insta, no BTS snippets) makes it seem like he's in some sort of Pimlico prison.

but a well paid one :-) nonetheless..i am sure performance bonus is included this year even if its less

 

[jeanclaude]

Well, Burberry is all about the checks...and Daniel is about the cheques.

 

[Frederic01]

WWD

 

[Thefrenchy]

Lyst rankings are literally bought out by brand execs so...

And again, not a mention of Daniel Lee.

 

[Lola701]

I hope for them that this will have the effect they expect.
People buys into the illusion of success. By appearing more in demand (than the reality), they hope that customers will be all over the brand again.

I only care for Lee anyway..

 

[NoInvite]

Lyst index for me doesn't mean anything. But if it makes them happy, I'm happy for them.
You go Burberry!