David Yurman 'Sculpted Cable' 2023 : Sofia Richie Grainge by Glen Luchford

[vogue28]

 

[Lola701]

See what a good stylist and a good rebranding can do to you?
Nobody cared about this charming girl (how old is she?). But thanks to a video with Vogue and the help of the Ateliers of Chanel, she is now the poster-child of worldwide TikTok-born trend and in less than six months, she is appearing on ads!

The campaign is what it is but Kudos to her stylist and her team!

If Karl was alive, he would have gave her a bag campaign already lol.

 

[TaylorBinque]

If Karl was alive, he would have gave her a bag campaign already lol.

He certainly would.

I mean she looks good here though. It's classic DY

 

[Zposen]

See what a good stylist and a good rebranding can do to you?
Nobody cared about this charming girl (how old is she?). But thanks to a video with Vogue and the help of the Ateliers of Chanel, she is now the poster-child of worldwide TikTok-born trend and in less than six months, she is appearing on ads!

The campaign is what it is but Kudos to her stylist and her team!

If Karl was alive, he would have gave her a bag campaign already lol.

She also represent something new.... the opposite of the Kardashians...

She looks beautiful here!

 

[Nimsay]

DY isnt quiet luxury though. DY is one of the flashiest American jewelrs. sculpted Cable is their most boring line and has been in the lineup for like 35 years atp.

very lightweight ads fhat dont scream luxury to me. Feels like an ad for Loreal. Having this QL person do a fine jewelry ad is a little too on the nose i think.

i agree the hustle is brilliant. She will have bourgeosie thinking DY logo dog tags are discreet.