Dior Beauty S/S 2015 : Jennifer Lawrence | Page 2 | the Fashion Spot
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Dior Beauty S/S 2015 : Jennifer Lawrence

Dior has been behind Chanel for quite a while, but only because they decided to copy Chanel wherever possible. that endless emphasis on the bar suit silhouette? their reply to Chanel's tweed. the Cannage that is EVERYWHERE now? Chanel's quilting. moving their perfumery to fully in house? also done first by Chanel. the Miss Dior line of bags (or basically all the new bags)? the classic Chanel 2.55.

it reeks of desperation and it really shows.

I've always thought the same. And now that Raf is the Creative Director, it seems even more evident. He even recognized it in one interview.

It sort of takes away Dior's credibility and makes me look at the brand as if it were less prestigious.

The campaign itself is beyond boring.
 
^I feel the prestige is definitely tainted. They seem completely lost and taking cues from other houses instead of setting the tone themselves. I feel like it's all Raf's fault. He should say "listen I think this is too much for me".
 
Dior from DECADES have an answear to a lot of Chanel´s moves... And all of the sudden is Raf (2012) faul? LOL

People NEED to go back to that time when Paris Hilton used to wear A LOT of "CD" tacky stuff... Is only a 11 years travel!
 
Indeed, we can't place the entire blame on Raf. Dior has spent the last five years, perhaps even a bit longer, really floundering and not being relevant. Galliano's last collections for the house weren't exactly memorable hits.

Even though he's creative director, Raf has simply hopped aboard an already-moving train that has many different parts that he can't control or have jurisdiction over. We saw that plainly illustrated in the documentary "Dior and I." Even though he has a huge title, there are still systems in place that he has to adhere to and work around.

That being said, Raf hasn't exactly stepped up to the plate. It seems like he didn't quite process that he'd be making several collections a year for the next several years. He seems slightly lost, already running out of steam, and just not very inspired. Rather than breaking away and taking risks with something shocking or new, he's following the general current mood of fashion: sterile, clinical, low-key.

But I think that also speaks a lot to the times we live in, and what is required of these big conglomerates. Perhaps LVMH doesn't want someone to make a big splash or dramatically alter/reinvent the codes of the house. It's a huge international brand, and it has to move units and maintain a financial equilibrium. Now's not the time for a visionary shakeup. Maybe they just need someone to keep their head down, make sellable clothes that serve as decent backdrops to the moneymaking accessories, churn out some elegant red carpet custom pieces for their brand spokespersons and never cause too much of a commotion or a controversy.

I don't know what the future holds for Raf. Nobody does. I'd love for a real breakthrough triumphant moment for Raf at the house, but perhaps he'll spend the remainder of his tenure just biding his time. But Dior chose him, and we just have to accept that.
 
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It seems all the girls who booked the cover for Dior magazine are slowly being integrated into campaigns for Dior. So that means we'll see Saskia soon? I hope so. The above shot looks great, a bit unconventional for a beauty campaign shot. It looks more like a preview to me.
 
Can Dior stop with Jennifer already? Seriously all those campaigns she did for them, she looks the same every time! I'm so done with this collaboration...

Very well illustrated there.
Jennifer just isn't a Dior girl for me. Not only is she not a good fit, but she also brings nothing.

Ondria Hardin for Dior Mascara

Ondria looks great, from what I can see of her :lol:
Her face is a bit too blocked off for my liking.
 
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Ondria Hardin for Dior Mascara

I love this photo, it's edgy and unconventional and it really puts the emphasis on the eye and lashes. I think beauty advertising really needs to push the envelope more.
 
Yay Ondria ! Glad to see a model for Dior and I really like this girl, so I'm happy :)
 
Previews of the Dior Addict Campaign for Fall 2015:



chicprofile.com
 
This should've gone just for Ondria, she's ten times more captivating than Jennifer, at least to me.
 
Previews of the Dior Addict Campaign for Fall 2015:

chicprofile.com

Photographed by Craig McDean:

senatus_n_U7k_Jm.jpg


senatus.net
 
Oh I love these new Dior Addict shots! Quite possibly the best I've seen her look for this brand. But the dress, the dress looks old. Can someone ID that?

Don't understand why she must hold the lipstick, while the product is detailed in the ad, but Dior Beauty always did that.
 
to me, she is NOT dior beauty at all...weird choice of celeb
 
That new shot really reminds me of Sharon Stone in Basic Instinct, is it some sort of sneaky visual pun about any sort of lips we've seen recently?
 
Horrible. I hate Jennifer Lawrence for Dior. It's just so, so, so corporate it's obnoxoius. She clearly has no interest in fashion, clearly has no interest in Dior, clearly no interest in Raf Simons (and he has no interest in her)...so the only conclusion to be made is simply that Dior is attaching themselves to her because of her exposure. Which is not a shameful thing to do necessarily, but when she has literally nothing to do with your brand....WHY?

Not to drag up Galliano/Dior again as an excuse to reminisce, but more of an example of very closely aligned and genuine designer/brand/celebrity-spokesmodel pairings. Every celebrity attached to the brand at the time had a real connection to John and to the brand, which made for such iconic collaborations and campaigns. That's how to do it right.

This combo is so soulless and calculated it's outrageous.
 

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