Dior Men S/S 2025 : Malick, Louis, Dugyeong, Yifan & Oskar by Pieter Hugo

[chrisand489]

Malick Bodian, Louis Mercurol, Dugyeong Kim, Yifan Lv & Oskar Geipel by Pieter Hugo
Lensed by Pieter Hugo / Film directed by Franck Lebon



(Hero Magazine)

 

[nejtak]

My local department store uses stronger images for their newsletters. A shame since I had to look up who Pieter Hugo was and it seems like he is capable of more.

 

[ellearchivist]

Isn’t this the same concept as Fendi with the same art director?

 

[Royal-Galliano]

what an absolute eyesore.

 

[GivenchyHomme]

Absolutely zero effort from everyone involved.

 

[blueorchid]

What in the actual f*ck are these companies thinking.

 

[Lola701]

We are not going to pretend that Kim Jones ever tried. He fooled us at Vuitton that’s all.
At least there’s a coherence between this and Fendi.

 

[MDNA]

what is this early 2010s mess.

 

[Norden]

I can’t believe those bucket hats. It’s so sad

 

[yslforever]

So, is this the same Pieter Hugo who did a Bottega Veneta campaign 10 years ago ?
Where are the hyenas ?

 

[Alquimista]

My God, the models look so stiff.

I'm pleased by the colours and set design but this is not a good campaign.

 

[90sfan]

The clothes - ouch cringe horrific
Styling - ouch ouch old fashioned crap
Photography - cringe (but what could he do)