Nothing he does ever looks sophisticated or chic, even though in some cases the pieces are crafted by hand in the Haute Couture atelier and / or heavily embroidered. It's bizarre.
I suspect the pressure to appeal and sell to Gen Z is ruining Jones' ability to make beautiful, simple clothes that honor the legacy of Dior. By the time the merchandisers are done with putting pressure on the team to add bags and jewellery and hats and other knick knacks, there is little consideration left for the clothes.
The irony is that most of this, whilst being designed with a very young consumer in mind, probably won't be purchased by them due to a) it not being particularly "cool" and b) being far too expensive and out of reach.
Add to that, the kind of people that Dior Men these days is not exactly the kind of "club" any kind of young or interesting people would want to be associated with anyway, with all due respect.