Not sure how and why this brand still sells, but okay. Hideous campaign just like everything else they did in the past 10 years.
I wonder how, though. The campaign concept has been the same since Meisel days. Remember when Gisele used to run around italian city streets surrounded by men or when she interacted with regular people on the streets? Remember when it looked glamurous and not like a cheap tourist souvenir photo? I do. But this? How can something be so similar yet so drastically different? I guess it's all about quality and vision because this is clearly a terrible, cheap cry for help. But then again, I guess no good self-respecting model or photographer would agree to work with those scumbags.