i agree that the b&w shots and the cast save this campaign but it lacks some storytelling to draw you in. maybe it's the naive spontaneity about it and the ordinary folks that annoy me. i mean, when i'm in italy i love the people and i love to look at them and secretly take photos of them, but this is a fashion ad, they could have styled them up just a little bit!
this brand is dead though. i also used to love what they're going to come up with. they had the best cast and composition of their ads was just amazing.